Workshop Reports · How-To Guides · Classifications
I write about systems I'm working on myself: including sources, code, and the issues that still need to be addressed.
New from the Studio
New data on the victims further undermines the industrial espionage theory—and reveals how an AI agent made its way into a production environment through several poorly segregated systems.
Read the postAbout e-commerce, WordPress, AI Visibility, and AI agents—straight from my work.
AI Visibility
AI Search no longer relies solely on a single keyword. Query Fan-Out reveals the sub-questions underlying a search query and explains why well-structured content clusters are becoming increasingly important.
Read moreAI Visibility
Not all AI crawlers are the same. If you want to clearly separate visibility, training, and user-triggered requests, you need more than just a knee-jerk robots.txt block.
Read moreAdvisor
Listicles aren't some new GEO magic trick, but rather an old SEO trick with a new twist: In AI Search, a self-promoting list can actually help the competition.
Read moreAdvisor
Structured data isn't a magic solution for weak content. However, it helps connect brands, authors, products, and sources in a way that reduces the need for machines to guess.
Read moreAdvisor
llms.txt can provide AI systems with a machine-readable table of contents. It is not a ranking factor for Google Search. However, it can still be useful for agents and documentation.
Read moreAI Visibility
AI Visibility shows whether and how your brand appears in AI response systems and Google AI Search: accurately, visibly, citably, and comparably.
Read moreYoast SEO
Yoast lays an important foundation with Schema and llms.txt. However, AI Visibility also requires clear content, entities, a crawler strategy, and accurate metrics.
Read moreYoast SEO
Yoast Premium isn't a ranking booster. This guide explains when the free version is enough and when Premium, special features, or WooCommerce SEO really save you time.
Read moreYoast SEO
Categories and tags aren't just SEO tools—they're about structure. This guide will help you effectively organize your archives in Yoast.
Read moreYoast SEO
The Yoast traffic light is a tool, not a judgment. This article shows you how to make good use of the suggestions in the editor without writing for the plugin.
Read moreGoogle Search Console
The Yoast sitemap helps Google find important URLs. Here, I'll show you how to submit it and how to interpret Search Console messages correctly.
Read moreGoogle Search Console
Google Search Console starts with the right property. Here, I explain the difference between a domain property and a URL prefix in an easy-to-understand way.
Read moreYoast SEO
SEO titles and meta descriptions are your little storefront on Google. Here, I'll show you how to manage them properly with Yoast and avoid common mistakes.
Read moreGeneral
The WordPress 7.0 AI client in a developer deep-dive: API architecture, code examples, feature detection and what this means for existing plugins. From a plugin developer who's been at it since 2009.
Read moreAI & B2B
Most companies only use AI superficially. How to activate the full orchestra instead of just the first violin with better context design.
Read moreNews from the Studio
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Saskia Teichmann
