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I write about systems I'm working on myself: including sources, code, and the issues that still need to be addressed.
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... but this realization doesn't exactly make things any more reassuring. New research shows that OpenAI's isolated agents coordinated their actions without authorization and attacked Hugging Face. This is a rogue AI incident—but it's not evidence of machine consciousness or …
Read the postAbout e-commerce, WordPress, AI Visibility, and AI agents—straight from my work.
AI Visibility
Summary: Google’s guide explains Google. However, ChatGPT, Claude, and Perplexity still require their own evaluation. In May 2026, Google published an official guide on how to optimize websites for …
Read more: Google's AI Guide applies only to GoogleAI Visibility
AI systems don't need a bunch of fancy tricks; they need clear content, accessible pages, and understandable signals. Here's how to make your WordPress site easier to read.
Read more: Making WordPress More Readable for AI SystemsAI Visibility
A good AI visibility audit doesn't just measure whether a brand is mentioned. It examines how systems understand it, which sources they use, and which gaps really matter.
Read more: My Approach to AI Visibility Audits with citelayer®AI Visibility
AI Search no longer relies solely on a single keyword. Query Fan-Out reveals the sub-questions underlying a search query and explains why well-structured content clusters are becoming increasingly important.
Read more: Query Fan-Out: Why a Single Keyword Is No Longer EnoughAI Visibility
Not all AI crawlers are the same. If you want to clearly separate visibility, training, and user-triggered requests, you need more than just a knee-jerk robots.txt block.
Read more: AI crawlers, robots.txt, and content signalsAdvisor
Listicles aren't some new GEO magic trick, but rather an old SEO trick with a new twist: In AI Search, a self-promoting list can actually help the competition.
Read more: Comparison lists and listicles in AI SearchAdvisor
Structured data isn't a magic solution for weak content. However, it helps connect brands, authors, products, and sources in a way that reduces the need for machines to guess.
Read more: Schema, Entities, and Citable ContentAdvisor
llms.txt can provide AI systems with a machine-readable table of contents. It is not a ranking factor for Google Search. However, it can still be useful for agents and documentation.
Read more: llms.txt for WordPress: Useful, Overrated, or Both?AI Visibility
AI Visibility shows whether and how your brand appears in AI response systems and Google AI Search: accurately, visibly, citably, and comparably.
Read more: What is AI Visibility?Yoast SEO
Yoast lays an important foundation with Schema and llms.txt. However, AI Visibility also requires clear content, entities, a crawler strategy, and accurate metrics.
Read more: Yoast, Schema, llms.txt, and AI VisibilityYoast SEO
Yoast Premium isn't a ranking booster. This guide explains when the free version is enough and when Premium, special features, or WooCommerce SEO really save you time.
Read more: Yoast Premium, Add-ons, and WooCommerce SEO: When Is Each One Worth It?Yoast SEO
Categories and tags aren't just SEO tools—they're about structure. This guide will help you effectively organize your archives in Yoast.
Read more: How to Properly Categorize Categories, Tags, and Archives in Yoast SEOYoast SEO
The Yoast traffic light is a tool, not a judgment. This article shows you how to make good use of the suggestions in the editor without writing for the plugin.
Read more: Yoast in Everyday Editorial Work: Understanding Focus Keyphrases, the Traffic Light System, and the SidebarGoogle Search Console
The Yoast sitemap helps Google find important URLs. Here, I'll show you how to submit it and how to interpret Search Console messages correctly.
Read more: Submit the Yoast Sitemap to Google Search ConsoleGoogle Search Console
Google Search Console starts with the right property. Here, I explain the difference between a domain property and a URL prefix in an easy-to-understand way.
Read more: Setting Up Google Search Console: Domain Property or URL Prefix?News from the Studio
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