AI for Businesses.Regarding the decisionup to the code.

I advise management and teams on decisions related to AI, e-commerce, and platforms. I develop the system architecture and code myself.

When a digital system becomes a business issue.

The store is growing. The system is becoming a bottleneck.

I determine what should be improved, replaced, or newly developed.

Have your system reviewed

An offer raises questions.

I translate technical assumptions into a clear basis for decision-making.

Get a second opinion

I understand the code.

I've been developing websites, online stores, and applications since 2009. Architecture, interfaces, and data flows are not a mystery to me.

  • Consulting with No Ties to Specific Manufacturers
  • Designed with Implementation and Operation in Mind
My path from international management to engineering

Where do you need strategic clarity?

AI Operating Model

Tasks, data access, permissions, and maintenance for production-ready AI.

Explore AI consulting

Executive Tech SparringFor decisions that come up on a regular basis.

Modernization SupportWhen a decision turns into a practical roadmap.

Systems in operation.

1 / 6

01 / 6

Hanover Animal Shelter

Since its relaunch at the end of May, the platform has seen a significant increase in visibility. From June to July, Google impressions rose by 54 percent.

Architecture, Development, and OperationsI designed and implemented the entire system—from the animal directory to events and newsletters to day-to-day operations. Bianka now handles recurring content reviews and lightens the team’s workload with documented processes and clear approval workflows.

  • System Architecture
  • Agent Bianka
  • ongoing operations
Read the Tierheim Hannover project story

02 / 6

CK Voice Lessons

Multilingual content, expert articles, and local search intent help connect online singing lessons with the right people.

SEO, Operations, and UpstreamCarl, a specialized, proven AI assistant, is fully integrated into our ongoing collaboration. A performance fund from the store was directly added to WooCommerce as a fixed item.

  • Internationalization
  • Agent Carl
  • WooCommerce Upstream
Read the CK Voice Lessons project story

03 / 6

Indoor Air 24

A small selection of air conditioners—just about 10 models—generates nearly one million page views for a store during the hottest summer month.

Holistic CareI manage WooCommerce, the server, and Cloudflare as a single system: performance, caching, and security; checkout; integrations; and targeted fixes in third-party plugins.

  • WooCommerce
  • Cloudflare & Server
  • Custom Fixes
Read the Raumluft24 project story

04 / 6

TOPModel

TOPModel is an internationally used brand platform for magazines, drawing tutorials, downloads, and interactive content.

Developed by me—long before AII developed the multisite functionality, custom content models, and editorial workflows myself long before the current AI boom. To this day, I manage WordPress, custom functions, subscription automation, and servers.

  • Full-System Operation
  • WordPress Multisite
  • Custom Engineering
Read the TOPModel project story

05 / 6

Lüneburg City Run

For the Lüneburg City Run, I serve as a strategic advisor to the organizer on business models, technology, and marketing. I bring the stakeholders together, prepare the groundwork for decisions, and keep the overall goal in mind.

Strategic Leadership with Engineering ExpertiseI designed and developed the registration system, pricing logic, integration with external data sources, ticketing, team management, and check-in myself. That’s why I can evaluate technical proposals from a subject-matter perspective, understand decisions all the way down to the code level, and provide precise guidance and oversight to other IT teams—right up until the day of the event.

  • Strategy & Decisions
  • Leading IT Teams
  • Level of Engineering Expertise
Read the Lüneburger Stadtlauf project story

06 · Other Projects

That was just a snippet.

In the "Projects" blog category, you'll find more websites, online stores, plugins, and platforms—along with a description of the task, the technical context, and my role in the project.

View all project reports

Plugins I've developed.

WooCommerce

Tax-Proof Coupons for WooCommerce

Fixed-Cart Coupons with a Fixed Gross Value: WooCommerce deducts the entered coupon amount exactly as specified, regardless of the sales tax rate or the customer's location.

MailPoet

SMTP Mail Control for MailPoet

Forwards MailPoet newsletters and test emails from the PHPMail path to wp_mail() so that the existing SMTP plugin handles sending, provider integration, and logging, if applicable.

EDD Shop

FeedbackPilot Pro

Structured user feedback directly in the WordPress backend—based on analysis rather than gut feelings.

All Plugins & Downloads

AI agents need more than just rules.

Since December 2025, my work has been shaped by collaboration with AI agents. Today, I develop and operate specialized agents for specific project tasks. They perform clearly defined tasks, document their work, and wait for approval whenever a human must make a decision.

  • Certified AI Expertise for Small and Medium-Sized Businesses and Industry
  • Proprietary agent architecture with traceable approvals
Read the Agents Brain series

From my work.

Technical guidance for your project.

Decisions for management and teams.

I clarify objectives, risks, budget, and dependencies—in a way that’s easy to understand and based on the actual system.

System architecture for ongoing operations.

I plan data flows, interfaces, permissions, hosting, and dependencies—including migration, security, and maintenance.

Work with your team to make it happen.

I develop critical components myself or provide technical guidance to your in-house team. If needed, I can temporarily take on the role of technical project manager or product owner.

Questions about working together.

What kinds of projects can you help us with?

When a platform becomes a bottleneck, a technical decision needs to be made, or AI is meant to take on a specific task. I combine independent advice with architecture, hands-on development and integration into existing systems.

Services and ways of working

Do you only advise, or do you also implement solutions?

Both. I can conduct a focused review, prepare a recommendation, or work with your team to develop a technical solution. We’ll specify in the engagement agreement which responsibilities I’ll take on and which tasks your team will continue to handle.

How I work

What does working with you cost, and how do we start?

That depends on the question, the scope of the system and the support required. An initial conversation helps us agree on the right starting point. Before work begins, we agree on scope, deliverables and fees. A review does not commit you to a subsequent implementation project.

Tell me about your project

Do we need to replace our existing systems or service providers?

No. First, I'll assess what's already in place and identify the problem. A targeted integration or phased modernization may make more sense than switching systems. Your in-house team and existing service providers can remain part of the collaboration.

More about the system review

When is AI useful — and what happens to our data?

AI requires a specific task and a verifiable benefit. We clarify data, access rights, costs, error scenarios, and human approvals before deploying the system in production. If a simpler automation solution can handle the task more effectively, it should be included in the comparison. Please do not send any sensitive data or login credentials during your initial contact.

AI and automation

Who handles operations and further development after launch?

Operations, documentation, responsibilities, and handover are all part of the planning process. We will explicitly agree on whether your team will take over, whether I will continue to provide support, or whether other service providers will be brought in. The solution should remain understandable to the people who will be working with it afterward.

Explore how we could work together

What does Forward Deployed Engineer mean in your work?

A Forward Deployed Engineer works closely with the client team—from the specific business problem to the architecture and on to technical integration. For me, that means I don’t just provide advice; I develop the solution myself and take into account the systems in which it must operate.

More about my background

What does Forward Deployed Advisor mean in your work?

I use the term “Forward Deployed Advisor” to describe my advisory role directly within the corporate context. I work with management and teams to define goals, evaluate technical options, and support decision-making. In doing so, I take into account actual processes, dependencies, and implementation possibilities.

More about my background

What does Hybrid Builder mean in your work?

A Hybrid Builder combines business understanding with hands-on technical implementation. In my work, that means international management and product experience, full-stack development and applied AI. I can translate between business teams and engineering — and build the solution myself.

More about my background