The store is growing. The system is becoming a bottleneck.
I determine what should be improved, replaced, or newly developed.
Have your system reviewedI advise management and teams on decisions related to AI, e-commerce, and platforms. I develop the system architecture and code myself.
Before a relaunch, a platform decision, or the production deployment of AI.
I determine what should be improved, replaced, or newly developed.
Have your system reviewedI compare requirements, dependencies, and follow-on costs.
Explore platform consultingI translate technical assumptions into a clear basis for decision-making.
Get a second opinionI plan tasks, data access, rules, and approvals for operations.
Discuss your AI projectStrategic consulting with an in-house development practice.
I've been developing websites, online stores, and applications since 2009. Architecture, interfaces, and data flows are not a mystery to me.
Strategic consulting for shops, platforms and AI in day-to-day operations.
Risks, priorities, and a roadmap for an existing system.
Explore the system reviewOptions and implications of a specific platform or architecture issue.
Explore consulting optionsReview the offer, concept, or provider before making a binding commitment.
Get a technical second opinionTasks, data access, permissions, and maintenance for production-ready AI.
Explore AI consultingExecutive Tech SparringFor decisions that come up on a regular basis.
Modernization SupportWhen a decision turns into a practical roadmap.
5 specific examples—and many more projects.
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Tools for specific problems in WordPress, WooCommerce, and EDD.
Fixed-Cart Coupons with a Fixed Gross Value: WooCommerce deducts the entered coupon amount exactly as specified, regardless of the sales tax rate or the customer's location.
Forwards MailPoet newsletters and test emails from the PHPMail path to wp_mail() so that the existing SMTP plugin handles sending, provider integration, and logging, if applicable.
Structured user feedback directly in the WordPress backend—based on analysis rather than gut feelings.
They need context, memory, clear responsibilities, and human judgment.
Since December 2025, my work has been shaped by collaboration with AI agents. Today, I develop and operate specialized agents for specific project tasks. They perform clearly defined tasks, document their work, and wait for approval whenever a human must make a decision.
Workshop reports, guides, and analyses on WordPress, e-commerce, AI visibility, and AI agents.
From the decision to stable operation—and even into third-party code, if necessary.
I clarify objectives, risks, budget, and dependencies—in a way that’s easy to understand and based on the actual system.
I plan data flows, interfaces, permissions, hosting, and dependencies—including migration, security, and maintenance.
I develop critical components myself or provide technical guidance to your in-house team. If needed, I can temporarily take on the role of technical project manager or product owner.
What I can do for your project—and what the terms behind my work mean.
When a platform becomes a bottleneck, a technical decision needs to be made, or AI is meant to take on a specific task. I combine independent advice with architecture, hands-on development and integration into existing systems.
Both. I can conduct a focused review, prepare a recommendation, or work with your team to develop a technical solution. We’ll specify in the engagement agreement which responsibilities I’ll take on and which tasks your team will continue to handle.
That depends on the question, the scope of the system and the support required. An initial conversation helps us agree on the right starting point. Before work begins, we agree on scope, deliverables and fees. A review does not commit you to a subsequent implementation project.
No. First, I'll assess what's already in place and identify the problem. A targeted integration or phased modernization may make more sense than switching systems. Your in-house team and existing service providers can remain part of the collaboration.
AI requires a specific task and a verifiable benefit. We clarify data, access rights, costs, error scenarios, and human approvals before deploying the system in production. If a simpler automation solution can handle the task more effectively, it should be included in the comparison. Please do not send any sensitive data or login credentials during your initial contact.
Operations, documentation, responsibilities, and handover are all part of the planning process. We will explicitly agree on whether your team will take over, whether I will continue to provide support, or whether other service providers will be brought in. The solution should remain understandable to the people who will be working with it afterward.
A Forward Deployed Engineer works closely with the client team—from the specific business problem to the architecture and on to technical integration. For me, that means I don’t just provide advice; I develop the solution myself and take into account the systems in which it must operate.
I use the term “Forward Deployed Advisor” to describe my advisory role directly within the corporate context. I work with management and teams to define goals, evaluate technical options, and support decision-making. In doing so, I take into account actual processes, dependencies, and implementation possibilities.
A Hybrid Builder combines business understanding with hands-on technical implementation. In my work, that means international management and product experience, full-stack development and applied AI. I can translate between business teams and engineering — and build the solution myself.