The store is growing. The system is becoming a bottleneck.
I determine what should be improved, replaced, or newly developed.
I advise management and teams on decisions related to AI, e-commerce, and platforms. I develop the system architecture and code myself.
Before a relaunch, a platform decision, or the production deployment of AI.
I determine what should be improved, replaced, or newly developed.
I compare requirements, dependencies, and follow-on costs.
I translate technical assumptions into a clear basis for decision-making.
I plan tasks, data access, rules, and approvals for operations.
Strategic consulting with an in-house development practice.
I've been developing websites, online stores, and applications since 2009. Architecture, interfaces, and data flows are not a mystery to me.
Four formats for online stores, platforms, and AI in live operation.
Risks, priorities, and a roadmap for an existing system.
Options and implications of a specific platform or architecture issue.
Review the offer, concept, or provider before making a binding commitment.
Tasks, data access, permissions, and maintenance for production-ready AI.
Executive Tech SparringFor decisions that come up on a regular basis.
Modernization SupportWhen a decision turns into a practical roadmap.
5 specific examples—and many more projects.
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Tools for specific problems in WordPress, WooCommerce, and EDD.
Fixed-Cart Coupons with a Fixed Gross Value: WooCommerce deducts the entered coupon amount exactly as specified, regardless of the sales tax rate or the customer's location.
Forwards MailPoet newsletters and test emails from the PHPMail path to wp_mail() so that the existing SMTP plugin handles sending, provider integration, and logging, if applicable.
Structured user feedback directly in the WordPress backend—based on analysis rather than gut feelings.
They need context, memory, clear responsibilities, and human judgment.
Since 2023, I have been developing and operating specialized agents in real-world projects. They perform clearly defined tasks, document their work, and wait for approval in cases where a human must make a decision.
Workshop reports, guides, and analyses on WordPress, e-commerce, AI visibility, and AI agents.
From the decision to stable operation—and even into third-party code, if necessary.
I clarify objectives, risks, budget, and dependencies—in a way that’s easy to understand and based on the actual system.
I plan data flows, interfaces, permissions, hosting, and dependencies—including migration, security, and maintenance.
I develop critical components myself or provide technical guidance to your in-house team. If needed, I can temporarily take on the role of technical project manager or product owner.