Measuring AI traffic involves more than just counting clicks
Cloudflare tracks mentions and citations, while Google records organic generative AI link impressions. Here’s how to accurately categorize crawls, clicks, and conversions.
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Articles, workshop reports, and analyses on the topic of „AI Visibility“—drawn directly from my work with digital systems, e-commerce, and AI.
11 posts
Cloudflare tracks mentions and citations, while Google records organic generative AI link impressions. Here’s how to accurately categorize crawls, clicks, and conversions.
Why multilingual TranslatePress sites sometimes need separate sitemap entries for each language, what this free plugin adds, and what it deliberately does not promise.
Summary: Google's guide explains Google. However, ChatGPT, Claude, and Perplexity still require their own evaluation. In May 2026, Google will release an official guide on this topic …
AI systems don't need a bunch of fancy tricks; they need clear content, accessible pages, and understandable signals. Here's how to make your WordPress site easier to read.
A good AI visibility audit doesn't just measure whether a brand is mentioned. It examines how systems understand it, which sources they use, and …
AI Search no longer relies solely on a single keyword. Query Fan-Out reveals the sub-questions underlying a search query and explains why well-structured content clusters are becoming increasingly important.
Not all AI crawlers are the same. If you want to clearly separate visibility, training, and user-triggered requests, you need more than just a knee-jerk robots.txt block.
Listicles aren't some new GEO magic trick, but rather an old SEO trick with a new twist: In AI Search, a self-promoting list can actually help the competition.
Structured data isn't a magic solution for weak content. However, it helps connect brands, authors, products, and sources in a way that reduces the need for machines to guess.
llms.txt can provide AI systems with a machine-readable table of contents. It is not a ranking factor for Google Search. However, it can still be useful for agents and documentation.
AI Visibility shows whether and how your brand appears in AI response systems and Google AI Search: accurately, visibly, citably, and comparably.
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