Categories and tags aren't just SEO tools—they're about structure. This guide will help you effectively organize your archives in Yoast.
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Yoast in Everyday Editorial Work: Understanding the Focus Keyphrase, Traffic Light, and Sidebar
The Yoast traffic light is a tool, not a judgment. This article shows you how to make good use of the suggestions in the editor without writing for the plugin.
Submit the Yoast Sitemap to Google Search Console
The Yoast sitemap helps Google find important URLs. Here, I'll show you how to submit it and how to interpret Search Console messages correctly.
Setting Up Google Search Console: Domain Property or URL Prefix?
Google Search Console starts with the right property. Here, I explain the difference between a domain property and a URL prefix in an easy-to-understand way.
How to Write SEO Titles and Meta Descriptions Correctly with Yoast
SEO titles and meta descriptions are your little storefront on Google. Here, I'll show you how to manage them properly with Yoast and avoid common mistakes.
AI & Data Protection 2025: How to use LLMs in compliance with GDPR – and get shadow AI under control in your company
How to use AI & LLMs such as ChatGPT in your company in compliance with the GDPR – with a view to the EU AI Regulation, shadow AI, and data protection-compliant platforms such as InnoGPT.
BFSG 2025: What the Accessibility Enhancement Act means for websites and online shops
The BFSG 2025 makes accessibility mandatory for many websites and online shops. Is your website affected? – Practical examples & checklist.
Divi 5 in practice: changelog, roadmap, and secure migration from Divi 4
Divi 5 marks the biggest technological leap in the history of the Divi theme. In this practical guide, you will learn how to read the Divi 5 changelog correctly, understand the release timing, and plan a safe transition from Divi 4 to Divi 5—including a concrete checklist, SEO tips, and best practices for agencies and website operators.
Tax-Proof Coupons for WooCommerce: Put an end to discount fluctuations in the EU store
With Tax-Proof Coupons for WooCommerce, you always deduct fixed vouchers (e.g. €100) exactly after tax - EU-wide and Germanized-compatible.
Comprehensive guide to technical SEO: The foundation for your success in 2024
Technical SEO is crucial to the success of your website. This guide shows you how to achieve better rankings and an outstanding user experience by optimizing crawlability, indexing, Schema.org and Core Web Vitals. Use proven strategies and tools to sustainably strengthen your website and take it to the next level.
Most important SEO trends in 2024: How to prepare optimally
The year 2024 brings with it significant developments in search engine optimization (SEO). With new Google algorithm updates and the growing role of Artificial Intelligence, it's more important than ever to update your SEO strategy. In this article, I highlight the most important SEO trends for 2024, including the increasing relevance of E-A-T (expertise, authority, trustworthiness), the Helpful Content Update and the integration of Core Web Vitals. Voice search and video SEO are also gaining importance, while sustainability is becoming increasingly central in the digital space. Find out how you can use these trends to strengthen your online presence and prepare for the challenges of the year.
Master Git and SSH: A guide to becoming a code management pro
Discover the world of Git and SSH! Learn how to create your own Git repository, synchronize with an SSH server and work effectively in a team.