SEO for podcast bloggers

Today, on 22.09.2018, the Wordcamp Würzburg took place (#WCWUE). The conference was organized as a barcamp and I submitted a presentation on SEO for podcast bloggers to the session pitch in the morning.
The session took place at 17:00 in the Central Lecture Hall and Seminar Building Z6 in Room 1 of Julius-Maximilians-Universität.

This article was last updated on April, 26 2023.

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Written by Saskia Teichmann
on September 22, 2018
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SEO for podcast bloggers

The Slides of the lecture are available on speakerdeck.com to find.

The WordPress.tv team also filmed all the presentations and published them on wordpress.tv:

Important links: SEO for podcast bloggers

Interview with the Google Podcast Team and Google's plans for audio files in Google Websearch.

Google Podcast App and repository help:
Google blog post on the release of the Google Podcast app
Information on the question "How is my podcast listed in the Google Podcast App Repository?": Developer guide for podcast publishers

Apple equivalent:
Itunes help for the podcast listing

Excursion into HTML markup for podcast contributions
Schema.org podcast markup for structured data:
2015 Proposal for a podcast HTML markup
2018 Integration of the proposed markup
Google test tool for structured data

audio contributions podcast by Brigitte Hagedorn

Below is a brief overview of Zack Reneau-Wedeen's Twitter feed with some useful podcaster info:

Follow Zack Reneau-Wedeen (PM at Google's Podcast Team)

The Google Podcasts "podcaster toolkit" summarizes how to take advantage of the recent Google Podcasts launch. Everyone at @PodcastMovement will get a copy, but here it is if you can't make the conference or prefer digital delivery. pic.twitter.com/QO1g5CCmPK

- Zack Reneau-Wedeen (@ZackRW) July 23, 2018
<span class="castledown-font">Saskia Teichmann</span>

Saskia Teichmann

Saskia Teichmann is a certified AI expert (MMAI®), soon to be a member of the German AI Association, as well as a WooCommerce specialist and WordPress developer. She supports small and medium-sized businesses and industry in integrating AI, GDPR, EU AI regulations, and modern web technologies into a sustainable, legally compliant digital strategy.

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