{"id":371,"date":"2015-09-26T12:07:35","date_gmt":"2015-09-26T10:07:35","guid":{"rendered":"https:\/\/www.saskialund.de\/?p=371"},"modified":"2024-08-20T20:56:39","modified_gmt":"2024-08-20T18:56:39","slug":"yoast-seo-plugin-optimal-settings-how-it-works","status":"publish","type":"post","link":"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/","title":{"rendered":"Optimizing the Yoast SEO plugin: here's how!"},"content":{"rendered":"<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/wordpress.org\/support\/plugin\/wordpress-seo\/reviews\/#new-post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" width=\"588\" height=\"352\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/Yoast_SEO_-_WordPress-Plugin___WordPress_org_Deutsch.jpg\" alt=\"Bewertungen des Yoast SEO Plugins auf wordpress.org\" class=\"wp-image-2150\" style=\"width:258px;height:154px\" srcset=\"\" sizes=\"(max-width: 588px) 100vw, 588px\" data-no-translation=\"\" data-no-auto-translation=\"\" data-srcset=\"\" \/><\/a><\/figure>\n\n\n\n<p>I set up <strong>\"Yoast SEO\"<\/strong> or <strong>\"RankMath\"<\/strong> in every WP installation as an SEO solution. For me, these two tools are among the <strong>\"Must have\" plugins<\/strong> and are therefore in my standard toolbox. In this article, I will go into full detail about the Yoast SEO plugin.<\/p>\n\n\n\n<p>I'm not the only one who thinks that this SEO plugin is great. Today I downloaded the <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/de.wordpress.org\/plugins\/wordpress-seo\/advanced\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Download history of the Yoast SEO plugin on wordpress.org<\/a> and to date the plugin has been downloaded and installed around 527 million times.<br>I wrote the first version of this guide in September 2015 - for the Yoast SEO version at the time, of course. At that time, Yoast SEO had just broken the 90 million downloads barrier.<\/p>\n\n\n\n<p>The SEO landscape is constantly and rapidly evolving. That's why it's important to always stay up to date with the latest information. Discover the <a href=\"https:\/\/www.saskialund.de\/ratgeber\/wichtigste-seo-trends-in-2024-so-bereiten-sie-sich-optimal-vor\/\" data-type=\"post\" data-id=\"3168\" target=\"_blank\" rel=\"noopener\">most important SEO trends for 2024<\/a>to optimize your strategy.<\/p>\n\n\n\n<p>The optimal Yoast SEO settings can vary from website to website - simply because every website has different requirements and is usually structured differently. Please use the comment function at the bottom of this page if you have any questions or comments about this tutorial. I will be happy to help you!<\/p>\n\n\n\n<p>But now \"butter to the fish\"!<\/p>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c292e;color:#2c292e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\" data-no-auto-translation=\"\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c292e;color:#2c292e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\" data-no-auto-translation=\"\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Vorbereitungen\">Preparations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Profi-Vorbereitungen_Ihrer_Google_Search_Console_fur_WordPress\">Professional preparation of your Google Search Console for WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Installation\">Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Allgemein\">General<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#SEO-Analyse_Lesbarkeits-Analyse\">SEO analysis &amp; readability analysis<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Die_SEO-Analyse_im_Detail\">The SEO analysis in detail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Die_Lesbarkeits-Analyse_im_Detail\">The readability analysis in detail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#So_nutzen_Sie_die_SEO-_und_Lesbarkeits-Analyse_optimal\">How to make the most of SEO and readability analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_Ganzheitliche_Optimierung_fur_maximale_Wirkung\">Conclusion: Holistic optimization for maximum effect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Weiterfuhrende_Ressourcen_zum_Thema_SEO-Analyse_und_Lesbarkeit\">Further resources on the topic of SEO analysis and readability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Cornerstone-Inhalt\">Cornerstone content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Text_Link_Zahler\">Text Link Counter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Insights_Premium\">Insights (Premium)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Link-Vorschlage_Premium\">Link suggestions (Premium)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#XML-Sitemaps\">XML sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Eintragung_der_XML_Sitemap_in_die_Google_Search_Console\">Entry of the XML sitemap in the Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Adminleisten-Menu\">Admin bar menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Sicherheit_keine_erweiterten_Einstellungen_fur_Autoren\">Security: no advanced settings for authors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Reiter_Webmaster_Tools\">Tab: Webmaster Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Indexables_ab_Version_140_%E2%80%93_Die_neue_Datenbankstruktur_fur_mehr_Performance\">Indexables (from version 14.0) - The new database structure for better performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Was_sind_Indexables\">What are indexables?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Warum_sind_Indexables_wichtig_fur_Ihre_Website\">Why are indexables important for your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wie_nutzen_Sie_Indexables_optimal\">How do you make optimum use of indexables?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Indexables_und_technische_SEO\">Indexable and technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_Indexables_als_Game-Changer\">Conclusion: Indexables as a game changer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Weiterfuhrende_Ressourcen_zum_Thema_Indexables\">Further resources on the topic of indexables<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Integrationen\">Integrations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Zugriff_auf_die_Integrationen\">Access to the integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Verfugbare_Integrationen_in_Yoast_SEO\">Available integrations in Yoast SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#SEMrush\">SEMrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Zapier\">Zapier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Google_Search_Console\">Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wincher\">Wincher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Slack\">Slack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#WordProof\">WordProof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#IndexNow\">IndexNow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Social_Previews_Premium\">Social Previews (Premium)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Redirect_Manager_Premium\">Redirect Manager (Premium)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Content_Insights_Premium\">Content Insights (Premium)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Darstellung_in_den_Suchergebnissen\">Display in the search results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wichtige_Grundeinstellungen_Firmennamen_Standort_und_Trennzeichen\">Important basic settings: Company name, location and separator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Schemaorg_und_Rich_Snippets_Mehr_Sichtbarkeit_durch_strukturierte_Daten\">Schema.org and rich snippets: More visibility through structured data<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Individuelle_Anpassungen_und_strategische_Uberlegungen\">Individual adjustments and strategic considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Optimierung_und_Validierung_Ihrer_strukturierten_Daten\">Optimization and validation of your structured data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Einfache_Platzhalter_Titelvariablen\">Simple placeholders (title variables)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fortgeschrittene_Platzhalter_Titelvariablen\">Advanced placeholders (title variables)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Geben_Sie_sich_Muhe\">Make an effort!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Darstellung_in_den_Suchergebnissen-2\">Display in the search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Datum_in_der_Schnipsel-Vorschau_Code-Snippet\">Date in the snippet preview (code snippet)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Yoast_SEO_Meta_Box\">Yoast SEO Meta Box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Reiter_Taxonomien\">Tab: Taxonomies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Option_Kategorie-URLs\">Option: Category URLs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Reiter_Archive\">Tab: Archives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Reiter_Breadcrumbs\">Tab: Breadcrumbs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Was_sind_%E2%80%9EBrotkrumel%E2%80%9D_breadcrumbs\">What are \"breadcrumbs\"?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Reiter_RSS\">Tab: RSS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Unterstutzung_fur_Mehrsprachigkeit\">Support for multilingualism<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Warum_Mehrsprachigkeit_fur_SEO_wichtig_ist\">Why multilingualism is important for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Die_richtige_Mehrsprachigkeitslosung_fur_Ihre_Website\">The right multilingual solution for your website<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Polylang-Integration\">Polylang integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#TranslatePress-Integration\">TranslatePress integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#MultilingualPress-Integration\">MultilingualPress integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#WPML-Integration\">WPML integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Technische_Aspekte_der_Mehrsprachigkeit\">Technical aspects of multilingualism<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Hreflang-Tags\">Hreflang tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Sitemap-Anpassungen\">Sitemap customizations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Best_Practices_fur_die_mehrsprachige_SEO\">Best practices for multilingual SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_Mehrsprachigkeit_als_Wettbewerbsvorteil\">Conclusion: Multilingualism as a competitive advantage<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Social\">Social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Social_Media_Vorschau\">Social media preview<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Warum_ist_die_Social_Media_Vorschau_wichtig\">Why is the social media preview important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Funktionen_der_Social_Media_Vorschau\">Functions of the social media preview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wie_nutzen_Sie_die_Social_Media_Vorschau_optimal\">How do you use the social media preview optimally?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_Maximieren_Sie_Ihre_Reichweite_auf_Social_Media\">Conclusion: Maximize your reach on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Weiterfuhrende_Ressourcen_zum_Thema_SEO_fur_Social_Media\">Further resources on the topic of SEO for social media<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Verbindung_zu_WordProof\">Connection to WordProof<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Warum_die_Verbindung_zu_WordProof_wichtig_ist\">Why the connection to WordProof is important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wie_funktioniert_die_WordProof-Integration\">How does the WordProof integration work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Best_Practices_fur_die_Nutzung_von_WordProof_mit_Yoast_SEO\">Best practices for using WordProof with Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Technische_Aspekte_der_WordProof-Integration\">Technical aspects of WordProof integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_WordProof_als_Vertrauensverstarker\">Conclusion: WordProof as a confidence booster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Core_Web_Vitals_Unterstutzung\">Core Web Vitals support<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Warum_die_Core_Web_Vitals_wichtig_sind\">Why the Core Web Vitals are important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Wie_Yoast_SEO_bei_der_Optimierung_der_Core_Web_Vitals_unterstutzt\">How Yoast SEO supports the optimization of Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Best_Practices_fur_die_Optimierung_der_Core_Web_Vitals_mit_Yoast_SEO\">Best practices for optimizing core web vitals with Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Integration_von_Core_Web_Vitals_in_die_SEO-Strategie\">Integration of Core Web Vitals into the SEO strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Fazit_Core_Web_Vitals_als_Schlussel_zur_besseren_SEO\">Conclusion: Core Web Vitals as the key to better SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Werkzeuge\">Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Import_und_Export\">Import and export<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Datei-Editor\">File editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Sammelbearbeitung\">Collective processing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Premium\">Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Optimale_Start-Einstellungen_einfach_importieren\">Simply import optimal start settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Vertrauen_ist_gut_Kontrolle_ist_besser\">Trust is good, control is better.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Haben_Sie_noch_Fragen\">Do you have any questions?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"https:\/\/isla-stud.io\/en\/yoast-seo\/yoast-seo-plugin-optimal-einstellen-so-gehts\/#Yoast_SEO_Anleitung_%E2%80%A2_Tipps_Guide_fur_bestes_Setup\">Yoast SEO guide - Tips &amp; guide for the best setup<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vorbereitungen\"><\/span><span id=\"vorbereitungen\">Preparations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of the steps in this guide require you to have a Google account and access to the Google Search Console. I will explain below how to set up the Google Search Console for your website.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-protery-hinzufuegen-704x1024.jpg\" alt=\"Google Search Console - Property hinzuf\u00fcgen\" class=\"wp-image-2161\" style=\"width:287px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-protery-hinzufuegen-704x1024.jpg 704w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-protery-hinzufuegen-480x698.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 704px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You need a free Google account for this. <a href=\"https:\/\/www.google.com\/webmasters\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Register now <i class=\"fas fa-external-link\"><\/i><\/a> or if you already have a Google account, you can proceed directly to the next step.<\/li>\n\n\n\n<li>Follow this link directly to your <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=de\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">\"Google Search Console\" <i class=\"fas fa-external-link\"><\/i><\/a>. Attention, this link opens in a new browser tab. You will now either be asked to log in to Google or, if you are already logged in, you will be taken to the homepage of your Search Console.<\/li>\n\n\n\n<li>In the upper left area you will find a selection field where you have the option to add a new website to your Search Console by selecting \"Add property\". After clicking on \"Add property\", a pop-up window will open.<\/li>\n\n\n\n<li>Here you select the right-hand option (URL prefix) and enter the domain of your website including http:\/\/ or https:\/\/ in the input field provided.<\/li>\n\n\n\n<li>Please set up a property for both the http and the https version if the website is accessible via https. It is also necessary to create both the website with www and without www. In the end, you will have 4 properties in your Search Console: 2 for each protocol (with and without www). If you do not have an SSL certificate, it is sufficient to register only the http variants.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1540\" height=\"1224\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-url-praefix.jpg\" alt=\"Google Search Console - Property hinzuf\u00fcgen mittels ULR-Pr\u00e4fix Methode\" class=\"wp-image-2165\" style=\"object-fit:cover\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-url-praefix.jpg 1540w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-url-praefix-1280x1017.jpg 1280w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-url-praefix-980x779.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-url-praefix-480x382.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1540px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Click the Next button here, as shown in the image above. A selection of different confirmation methods will then appear (see image below).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"888\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-bestaetigen-888x1024.jpg\" alt=\"Google Search Console - Website best\u00e4tigen mit HTML-Tag oder HTML-Datei\" class=\"wp-image-2173\" style=\"width:432px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/figure>\n\n\n\n<p>Because Yoast SEO offers simple input options for an HTML tag, select the \"HTML tag\" option there. A hidden content will then appear:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"863\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-property-bestaetigen-meta-tag-863x1024.jpg\" alt=\"Google Search Console - Website mit Meta-Tag best\u00e4tigen\" class=\"wp-image-2176\" style=\"width:432px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/figure>\n\n\n\n<p>Copy the number salad between the quotation marks after <code>content=<\/code> and insert it under SEO &gt; General &gt; Tab: Webmaster Tools in the input field provided for the Google verification code and click on Save.<\/p>\n\n\n\n<p>If you can only copy the entire text, simply delete the rest from the field after pasting (including the quotation marks). Now save your changes in Yoast SEO and then click on the gray-blue \"Confirm\" button in the browser window with the Google Search Console.<\/p>\n\n\n\n<p>Congratulations, you have now verified your page in Google Search Console and can later, for example, create one of <a href=\"#eintragung-der-xml-sitemap\">Submit Yoast SEO generated XML sitemap<\/a>to make it easier for the Google bot to quickly find the important pages of your website, to include them in the Google index and to rank them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profi-Vorbereitungen_Ihrer_Google_Search_Console_fur_WordPress\"><\/span>Professional preparation of your Google Search Console for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"596\" height=\"1068\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-url-parameter.jpg\" alt=\"Google Search Console - URL-Parameter - replytocom\" class=\"wp-image-2189\" style=\"width:298px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-url-parameter.jpg 596w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-url-parameter-480x860.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 596px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Direct links to individual comments are particularly helpful for visitors on pages\/posts with a large number of comments - if you want to link to a specific comment on another page or in a much later comment. However, Google may view these comment links as duplicate content. So what is the solution to this debacle?<\/p>\n\n\n\n<p>If you have familiarized yourself with the Google Search Console and have become a little more confident in its use, simply continue reading here:<br>Under \"Previous tools and reports\" \u2192 \"URL parameters\" you will find an interface where you can teach the Google crawler how to deal with URLs that contain certain URL parameters (such as \"replytocom\") on your own website property. So now we want to tell Google that all URLs to our website that contain the replytocom parameter should not be treated as separate URLS and are best ignored. The interface even allows us to be more specific, <strong>what<\/strong> the parameter actually does. The following screenshot shows the input screen for new parameters when you click on the \"Add parameter\" button.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2018\/02\/Search_Console_-_URL-Parameter2-1024x574.png\" alt=\"Google Search Console - URL-Parameter replytocom richtig einstellen\" class=\"wp-image-1135\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2018\/02\/Search_Console_-_URL-Parameter2-980x549.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2018\/02\/Search_Console_-_URL-Parameter2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>A similar approach can be taken, for example, if you want to tell Google how to handle search results pages. The URL parameter in WordPress is simply <code>s<\/code>.<br>If this raises any questions, please use the comment function or hire a professional to configure your Google Search Console \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installation\"><\/span>Installation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In your WordPress backend - the so-called dashboard - click on \"Plugins\" in the vertical menu on the left \u2192 Install \u2192 Enter the following in the search field (Search plugins): Yoast SEO and press the Enter key. Select the Yoast SEO plugin from the suggested search results by clicking on \"Install\".<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2020\/07\/yoast_plugin-hinzufuegen-1024x392.jpg\" alt=\"YOAST SEO Installation in 2020\" class=\"wp-image-2198\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2020\/07\/yoast_plugin-hinzufuegen-980x375.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2020\/07\/yoast_plugin-hinzufuegen-480x184.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Allgemein\"><\/span>General<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Go directly to the \"Functions\" tab if you have clicked on \"General\" in the SEO menu. Here we will first determine which Yoast modules we generally want to activate on our website and which not.<\/p>\n\n\n\n<p>The following functions can be activated or deactivated here:<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"985\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-allgemein-funktionen-1024x985.jpg\" alt=\"Yoast SEO - Allgemein - Reiter: Funktionen\" class=\"wp-image-2200\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-allgemein-funktionen-980x942.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-allgemein-funktionen-480x461.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#seo-analyse\">SEO analysis &amp; readability analysis <\/a><\/li>\n\n\n\n<li><a href=\"#cornerstone-inhalt\">Cornerstone content <i class=\"fas fa-info-circle\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"#text-link-zaehler\">Text Link Counter <i class=\"fas fa-info-circle\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"#insights\">Insights <i class=\"fas fa-info-circle\"><\/i><\/a> (Premium)<\/li>\n\n\n\n<li><a href=\"#link-vorschlaege\">Link suggestions <i class=\"fas fa-info-circle\"><\/i><\/a> (Premium)<\/li>\n\n\n\n<li><a href=\"#xml-sitemaps\">XML sitemaps <i class=\"fas fa-info-circle\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"#adminleisten-menue\">Admin bar menu <i class=\"fas fa-info-circle\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"#autoren-settings\">Security: no advanced settings for authors <i class=\"fas fa-info-circle\"><\/i><\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-Analyse_Lesbarkeits-Analyse\"><\/span><span id=\"seo-analyse\">SEO analysis<\/span> &amp; <span id=\"lesbarkeits-analyse\">Readability analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>SEO analysis<\/strong> and <strong>Readability analysis<\/strong> are two of Yoast SEO's most powerful tools to help you optimize your content for both search engines and your readers. These features provide you with valuable real-time feedback directly in the WordPress editor, so you can continuously improve your copy as you write.<\/p>\n\n\n\n<p>These two tools in Yoast SEO not only help you to make your content search engine friendly, but also support you in meeting the requirements of the <strong>Google Helpful Content Updates<\/strong> to fulfill. This update places particular emphasis on content that is useful and informative for users. Yoast SEO checks whether your text is easy to read and well-structured, which helps your content to be rated as helpful by Google. Make sure that your content always focuses on user benefit and that this is supported by Yoast SEO's readability analysis. You can find out more about these trends in my <a href=\"https:\/\/www.saskialund.de\/ratgeber\/wichtigste-seo-trends-in-2024-so-bereiten-sie-sich-optimal-vor\/\" data-type=\"post\" data-id=\"3168\" target=\"_blank\" rel=\"noopener\">SEO trends 2024<\/a> Article.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Die_SEO-Analyse_im_Detail\"><\/span>The SEO analysis in detail<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yoast SEO's SEO analysis checks your pages and posts for a variety of criteria that are crucial for a good search engine ranking. You receive concrete information on how search engine-friendly your content is and where there is still room for optimization.<\/p>\n\n\n\n<p><strong>Important aspects of SEO analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus keyword:<\/strong><br>A central component of the SEO analysis is the focus keyword. This keyword should reflect the main content of your page or post. Yoast SEO checks whether the focus keyword is used in the crucial places such as in the title, meta description, headings and in the text itself.<\/li>\n\n\n\n<li><strong>Keyword density:<\/strong><br>The analysis evaluates how often your focus keyword appears in the text and gives you an indication of whether you have used it appropriately. Too high or too low a keyword density can have a negative impact on readability and SEO. Yoast SEO helps you to find the right balance.<\/li>\n\n\n\n<li><strong>Meta data:<\/strong><br>Your meta titles and meta descriptions play a key role in the visibility of your content in the search results. The SEO analysis checks whether this meta data is optimally formulated and contains the focus keyword. This allows you to increase the click-through rate (CTR) of your pages.<\/li>\n\n\n\n<li><strong>Links:<\/strong><br>Internal and external links are essential for a good SEO strategy. Yoast SEO evaluates how well you have integrated internal links to other relevant pages on your website and whether you use high-quality external links. These links not only contribute to SEO, but also improve the user experience.<\/li>\n\n\n\n<li><strong>Technical SEO aspects:<\/strong><br>Yoast SEO also checks technical aspects such as the use of alt tags on images, the length and structure of your URLs and the hierarchy of headings. These technical factors are crucial to ensure that your website is optimally crawled and indexed by search engines.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Die_Lesbarkeits-Analyse_im_Detail\"><\/span>The readability analysis in detail<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In addition to the SEO analysis, Yoast SEO offers a comprehensive readability analysis that ensures that your content is not only search engine optimized, but also easy to understand and pleasant to read for your readers. Well-structured and easy-to-understand texts contribute significantly to a positive user experience and can increase the time spent on your website.<\/p>\n\n\n\n<p><strong>Key functions of the readability analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentence length and structure:<\/strong><br>Long, complex sentences can make comprehension difficult and reduce readability. The readability analysis helps you to identify such sentences and gives recommendations on how you can break them up and make them easier to understand. Short, concise sentences promote a better reading flow and make the text more accessible.<\/li>\n\n\n\n<li><strong>Heel length:<\/strong><br>Yoast SEO checks whether your paragraphs are too long and recommends using shorter paragraphs if necessary. Short paragraphs improve readability, especially on mobile devices, and make it easier for readers to grasp the text.<\/li>\n\n\n\n<li><strong>Heading structure:<\/strong><br>A clear and logical structure with meaningful headings is crucial for the readability and SEO of your content. Yoast SEO ensures that your heading hierarchy is correct and that the individual sections of the text are clearly delineated.<\/li>\n\n\n\n<li><strong>Active vs. passive:<\/strong><br>The analysis recognizes passive constructions, which are often perceived as cumbersome and less direct. You will receive suggestions on how you can make your texts more lively and dynamic by using active sentences, making them more reader-friendly.<\/li>\n\n\n\n<li><strong>Transition words:<\/strong><br>Transition words are important to improve the flow of text and make connections clear. Yoast SEO checks whether you are using enough transition words and makes recommendations for improvement if necessary. This promotes the coherence of your texts and makes them more pleasant for readers to read.<\/li>\n\n\n\n<li><strong>Flesch value:<\/strong><br>The Flesch score measures the readability of your text and indicates how easy or difficult your text is to understand. A high Flesch score (e.g. 60-70) means that your text is easy to understand for a wide audience, including students aged 13-15. This is particularly important if you want to appeal to a wide audience.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_nutzen_Sie_die_SEO-_und_Lesbarkeits-Analyse_optimal\"><\/span>How to make the most of SEO and readability analysis<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>To utilize the full potential of these two functions, you should consider the following best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous optimization:<\/strong><br>Check not only new content, but also existing pages and posts regularly with Yoast SEO's analysis tools. This will help you to improve the visibility and reader-friendliness of your entire website.<\/li>\n\n\n\n<li><strong>Strategic keyword use:<\/strong><br>Make sure that your focus keyword appears meaningfully and with appropriate frequency in your texts. A natural writing style is not only preferred by readers, but also by search engines.<\/li>\n\n\n\n<li><strong>Improvement of the text structure:<\/strong><br>Use the recommendations of the readability analysis to make your texts clear and structured. A logical structure with short paragraphs, active sentences and clear transitions increases readability and comprehension.<\/li>\n\n\n\n<li><strong>Optimization of meta data:<\/strong><br>Make sure that your meta titles and descriptions are worded attractively and contain the focus keyword. These small adjustments can make a big difference in the click-through rate and therefore in your ranking.<\/li>\n\n\n\n<li><strong>Consideration of technical aspects:<\/strong><br>Don't neglect the technical SEO aspects that Yoast SEO checks. A well-structured URL, the correct use of alt tags and a clean hierarchy of headings make a decisive contribution to ensuring that your content is indexed well.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_Ganzheitliche_Optimierung_fur_maximale_Wirkung\"><\/span>Conclusion: Holistic optimization for maximum effect<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yoast SEO's SEO analysis and readability analysis are indispensable tools that help you to optimize your content for search engines and readers. By implementing the suggested optimizations, you not only improve the visibility of your website, but also ensure that your texts are read with pleasure. These two analyses work hand in hand to provide you with a holistic optimization that will take your website to the next level.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weiterfuhrende_Ressourcen_zum_Thema_SEO-Analyse_und_Lesbarkeit\"><\/span>Further resources on the topic of SEO analysis and readability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yoast.com\/seo-analysis\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO: Best practices for SEO analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yoast.com\/readability-analysis\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO: How to improve the readability of your content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\" target=\"_blank\" rel=\"noopener\">Google Search Central: Guide to search engine optimization<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cornerstone-Inhalt\"><\/span><span id=\"cornerstone-inhalt\">Cornerstone content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since Yoast SEO version 7.x, the Cornerstone Content function has been available. But what exactly is it and why is cornerstone content important for your SEO?<br>Simple rule of thumb: Cornerstone content is content that you are particularly proud of. Content that reflects your business, conveys your message particularly well or is simply particularly well written. These are posts that should rank very well in the search engines. Cornerstone content is usually \"explainer posts\" that combine the insights of different blog posts.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-metabox-cornerstone-inhalt-1024x302.jpg\" alt=\"Yoast SEO - Cornerstone-Inhalt\" class=\"wp-image-2215\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-metabox-cornerstone-inhalt-1024x302.jpg 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-metabox-cornerstone-inhalt-980x289.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-metabox-cornerstone-inhalt-480x141.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>If you activate the Cornerstone content function, an additional checkbox appears in the SEO box in the page and post editor:<\/p>\n\n\n\n<p>Think about which 4 to 5 posts your visitors should definitely read on your website. These posts should then be set as cornerstone content using the checkbox above. If you don't have enough content posts on your website that are optimized for keywords that you would like to rank for on Google and other search engines, then sit down and write that content!<\/p>\n\n\n\n<p>If you check the Cornerstone checkbox for a post\/page, the link to this post will be prioritized in Yoast SEO in the Link Suggestions module so that you can build a solid internal link structure. You can also create a list of these articles in your post overview. Make sure to set at least one Cornerstone post per category.<\/p>\n\n\n\n<p>All well and good, but why is this important for my SEO now?<br>It can be very difficult to rank for highly competitive keywords in Google. The cornerstone content approach can help you conquer these difficult keywords. If you write a lot of articles on a particular topic, you can tell Google which of your articles is the most important. Otherwise, sooner or later you will be competing with your own articles and depriving yourself of so-called relevance. A well-built internal link structure shows Google which article is the most relevant.<br>Simply explained: always link back from the smaller side articles on the same topic to the large main article and thus give this main article the required relevance within your site. The accessibility of the main article directly from the homepage, for example, is already such an increase in relevance for Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_Link_Zahler\"><\/span><span id=\"text-link-zaehler\">Text Link Counter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The text link counter is another tool to improve the textual content as well as the contribution within the structure of your website. The text link counter can do two things:<br>1. it shows you the links within the current text to other posts on your website<br>and<br>2. it also shows you how many links from other posts on your website point to the current post.<\/p>\n\n\n\n<p>If you activate the Text Link Counter functionality, you will find these two new counter displays in the WordPress admin area under Posts directly in the list overview for all posts, as additional columns. Have you read the previous section on Cornerstone content? Then you now know how this new link counter can help you to improve your internal link structure and give certain articles more relevance.<\/p>\n\n\n\n<p>Rule of thumb: Pages \/ posts that have a particularly high number of inbound links from related posts and e.g. from the homepage appear more relevant to Google for this topic. It is only important that this article with the increased internal topic relevance then also provides the corresponding good content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights_Premium\"><\/span><span id=\"insights\">Insights (Premium)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Insights functionality is part of the readability module of Yoast SEO in the premium version. It extends the readability analysis with a kind of word usage check. In other words: it checks in real time which words you use how often or most frequently in your text and shows you these. This functionality can help you to focus on the essentials when writing, especially on the current topic.<br>Imagine you are writing an article about high heels and the most frequently used word in your text is blistering. The focus of your text shifts accordingly...<\/p>\n\n\n\n<p>In the premium version of Yoast SEO, the results of the Insights functionality are evaluated and also used in the Link Suggestions module.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link-Vorschlage_Premium\"><\/span><span id=\"link-vorschlaege\">Link suggestions (Premium)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the premium version of Yoast SEO, the link suggestions functionality is available to you. This tool is another module for the structural improvement of your website. Use it to implement your internal linking strategy. Or even better: develop an internal linking strategy with the help of this tool to push the important content and put the less relevant content at the back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"XML-Sitemaps\"><\/span><span id=\"xml-sitemaps\">XML sitemaps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This function should definitely be activated. XML sitemaps are the search engines' road maps. They help the search engine crawler visiting your website to quickly understand the structure of your site and reach the content in a targeted manner. An optimized sitemap is an important part of technical SEO. You can find out more about this in my <a href=\"https:\/\/www.saskialund.de\/ratgeber\/technische-seo-leitfaden-2024\/\" target=\"_blank\" rel=\"noopener\">Guide to technical SEO<\/a>.<\/p>\n\n\n\n<p>The XML sitemaps created by Yoast SEO ensure that Google can index your content quickly and efficiently. This is particularly important in times of frequent <strong>Google Core Updates<\/strong>where indexing speed and the topicality of your content can play a decisive role. Make sure that your sitemaps are updated regularly so that Google always sees the latest versions of your pages and posts.<\/p>\n\n\n\n<p>At this point, it makes sense to go into the Google Search Console. If you have not yet implemented the instructions for setting up your Google Search Console, it is best to go back to the top now <a href=\"#vorbereitungen\">to the Preparations section<\/a> and follow the instructions. Then simply scroll back to this point or click on the link in the section above to return here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eintragung_der_XML_Sitemap_in_die_Google_Search_Console\"><\/span><span id=\"eintragung-der-xml-sitemap\">Entry of the XML sitemap in the Google Search Console<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You should only enter the XML sitemap in your Google Search Console once you are satisfied with the structure of the sitemap. After you have completed the settings in Yoast SEO under Display in search results, only what makes sense for your website should be displayed in the sitemap. You should therefore only return to this section after you have made the above settings.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the WordPress admin area, navigate to \"SEO\" \u2192 \"General\" \u2192 \"Functions\"<\/li>\n\n\n\n<li>Activate the \"XML Sitemaps\" function and click on the small question mark symbol to the right of this function. An info text will now appear.<\/li>\n\n\n\n<li>In this info text you will find a link to your XML sitemap (View XML sitemap). You can copy this link by right-clicking on it. Save only the back part of the linked URL: <code>\/sitemap_index.xml<\/code><\/li>\n\n\n\n<li>Register in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Your Google Search Console<\/a> on<\/li>\n\n\n\n<li>Select the website in question (make sure you select the primary version. If your website is accessible via https and with www and this is the URL that is set in your WordPress, then select the property https:\/\/www.ihredomain.de in the Google Search Console). Now you can access your homepage in the Search Console<\/li>\n\n\n\n<li>Navigate to \"Index\" \u2192 \"Sitemaps\" in the left-hand menu<\/li>\n\n\n\n<li>Paste the above part of the URL into the field provided.<\/li>\n\n\n\n<li>Test the sitemap and then submit it by clicking on the corresponding buttons.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-sitemap-hinzufuegen-1024x503.jpg\" alt=\"Google Search Console - Sitemap einreichen\" class=\"wp-image-2227\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-sitemap-hinzufuegen-980x481.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/search-console-sitemap-hinzufuegen-480x236.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>It may take some time for Google to process the submitted sitemap. Sometimes even several days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adminleisten-Menu\"><\/span><span id=\"adminleisten-menue\">Admin bar menu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The admin bar menu display is also a \"nice-to-have-but-not-must-have\" functionality in Yoast SEO. If you activate it, a new item is displayed in your WP admin bar, in which the Yoast plugin informs you about all kinds of things: useful links to third-party tools for page analysis or, for example, easy recognition of new notifications concerning your Yoast SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sicherheit_keine_erweiterten_Einstellungen_fur_Autoren\"><\/span><span id=\"autoren-settings\">Security: no advanced settings for authors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is advisable to deactivate this if the editorial work is carried out by many different people and you do not want the authors to have administrative rights to your posts. If this function is activated, authors can, for example, exclude individual posts from search engine indexing or set redirects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reiter_Webmaster_Tools\"><\/span><span id=\"webmaster-tools\">Tab: Webmaster Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-allgemein-webmaster-tools-1024x760.jpg\" alt=\"Yoast SEO - Allgemein - Reiter: Webmaster Tools\" class=\"wp-image-2231\" style=\"width:417px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-allgemein-webmaster-tools-980x727.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-allgemein-webmaster-tools-480x356.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Click on the links for Baidu, Bing, Google and Yandex one after the other. If possible, register with all four search engine services. Registration is free of charge. Set up your user accounts and then enter the respective IDs in the fields shown here.<\/p>\n\n\n\n<p>The processes for the search engines are very similar (example: <a title=\"Jump to the Preparations section. The setup for Google (via Search Console) is explained there.\" href=\"#vorbereitungen\">Setup for Google <i class=\"fas fa-arrow-up\"><\/i><\/a>). If you still have any questions, please use the comments function at the end of this article.<br>For a deeper integration and better use of Webmaster Tools, read my <a href=\"https:\/\/www.saskialund.de\/ratgeber\/technische-seo-leitfaden-2024\/\" target=\"_blank\" rel=\"noopener\">comprehensive guide to technical SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indexables_ab_Version_140_%E2%80%93_Die_neue_Datenbankstruktur_fur_mehr_Performance\"><\/span><span id=\"darstellung-in-den-suchergebnissen\">Indexables (from version 14.0) - The new database structure for better performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yoast SEO has made real progress with the introduction of \"Indexables\" in version 14.0. This innovative database structure not only significantly improves performance, but also changes the way SEO data is processed. In this section, you will learn what indexables are all about, why they are so important and how you can make the most of this new feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Was_sind_Indexables\"><\/span>What are indexables?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think of indexables as a kind of turbo for your website. Before version 14.0, SEO-relevant information was generated dynamically with every page view - a process that could put a strain on your servers and increase loading times. With indexables, however, Yoast SEO stores this information in a central database in advance, which drastically reduces the number of database queries.<\/p>\n\n\n\n<p>This database structure includes everything that is relevant for the search engine optimization of your website: metadata, titles, descriptions, canonical URLs, social media metadata and Schema.org data. In short, all the information that makes your website understandable and visible to search engines and social networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_sind_Indexables_wichtig_fur_Ihre_Website\"><\/span>Why are indexables important for your website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The advantages of the indexables function are far-reaching:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Improved performance:<\/strong><br>By reducing database queries, the loading times of your website are significantly shortened. This not only means a better user experience, but also a positive impact on your ranking in the search results.<\/li>\n\n\n\n<li><strong>More efficient data management:<\/strong><br>As all SEO data is stored in one central location, you can make changes more quickly and easily. Your website reacts immediately to adjustments, which is particularly beneficial for extensive page structures.<\/li>\n\n\n\n<li><strong>Scalability:<\/strong><br>For larger websites with many pages, this structure offers excellent scalability. No matter how complex or extensive your website is - it remains fast and efficient.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_nutzen_Sie_Indexables_optimal\"><\/span>How do you make optimum use of indexables?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To exploit the full potential of indexables, you should follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Database optimization:<\/strong><br>After you have activated the indexables, it is advisable to optimize your database. Yoast SEO offers a special tool for this under \"SEO\" &gt; \"Tools\" &gt; \"Optimize database\". This ensures that all SEO data is saved correctly in the new structure.<\/li>\n\n\n\n<li><strong>Regular updates:<\/strong><br>Always keep your Yoast SEO plugin up to date. With each new version, Yoast brings improvements and bug fixes that further optimize the Indexables function.<\/li>\n\n\n\n<li><strong>Use caching plugins:<\/strong><br>Combine Yoast SEO with a powerful caching plugin such as WP Rocket or W3 Total Cache. This combination can significantly increase the performance of your website.<\/li>\n\n\n\n<li><strong>Monitor Core Web Vitals:<\/strong><br>The performance of your website is a key factor for your ranking. Use tools such as Google PageSpeed Insights or the Google Search Console to monitor and optimize the impact of indexables on the core web vitals of your website.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indexables_und_technische_SEO\"><\/span>Indexable and technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The introduction of indexables has also affected the technical SEO of your website. Since the SEO data is retrieved faster and more efficiently, you can focus on optimizing other technical aspects, such as the crawlability and indexability of your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_Indexables_als_Game-Changer\"><\/span>Conclusion: Indexables as a game changer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indexables are more than just a technical update - they are a real game changer. With this new database structure, you can significantly increase the performance of your website and ensure that it works optimally for both search engines and users. By combining indexables with other optimization measures, you lay the foundation for a successful SEO strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weiterfuhrende_Ressourcen_zum_Thema_Indexables\"><\/span>Further resources on the topic of indexables<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yoast.com\/what-are-indexables\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO: What are indexables?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/06\/page-experience-update\" target=\"_blank\" rel=\"noopener\">Google Search Central: Improvements to the loading time of your website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/moz.com\/blog\/technical-seo\" target=\"_blank\" rel=\"noopener\">Moz Blog: Technical SEO and why it's important<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"integrationen-in-yoast\"><span class=\"ez-toc-section\" id=\"Integrationen\"><\/span>Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zugriff_auf_die_Integrationen\"><\/span>Access to the integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To access the integrations in Yoast SEO, proceed as follows:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Log in to your WordPress dashboard:<\/strong><br>Open the admin interface of your WordPress website.<\/li>\n\n\n\n<li><strong>Navigate to Yoast SEO:<\/strong><br>In the left sidebar of your dashboard, you will see the Yoast SEO menu. Click on \"SEO\" to open the Yoast SEO main menu.<\/li>\n\n\n\n<li><strong>Open the \"Integrations\":<\/strong><br>In the Yoast SEO Dashboard, you will find the \"Integrations\" tab under \"General\". Click on it to see a list of the available integrations.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verfugbare_Integrationen_in_Yoast_SEO\"><\/span>Available integrations in Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the \"Integrations\" tab, you will find switches to activate or deactivate the following integrations:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEMrush\"><\/span>SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Keyword research and competition analysis.<\/li>\n\n\n\n<li><strong>Description:<\/strong> The SEMrush integration allows you to research relevant keywords directly in Yoast SEO and analyze their competitiveness. This feature is available in the Yoast SEO meta box on the edit page of each post or page.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate SEMrush.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zapier\"><\/span>Zapier<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Automation of workflows.<\/li>\n\n\n\n<li><strong>Description:<\/strong> With the Zapier integration, you can connect Yoast SEO with over 2,000 other apps to automate workflows. This could include, for example, automatically sharing new blog posts on social networks.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate Zapier.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Website performance analysis.<\/li>\n\n\n\n<li><strong>Description:<\/strong> The integration makes it possible to import data from Google Search Console directly into Yoast SEO to monitor crawling errors and indexing issues.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Connect your website to the Google Search Console under \"SEO\" &gt; \"General\" &gt; \"Webmaster Tools\".<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wincher\"><\/span>Wincher<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Keyword ranking tracking.<\/li>\n\n\n\n<li><strong>Description:<\/strong> The Wincher integration allows you to monitor the position of your keywords in the search engines directly in the Yoast SEO Dashboard.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate Wincher.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slack\"><\/span>Slack<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Notifications about SEO events.<\/li>\n\n\n\n<li><strong>Description:<\/strong> With the Slack integration, you can send notifications about SEO events such as crawling errors or indexing issues directly to a Slack channel.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate Slack.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordProof\"><\/span><a href=\"#wordproof-info\" data-type=\"internal\" data-id=\"#wordproof-info\">WordProof<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Blockchain-based time stamping.<\/li>\n\n\n\n<li><strong>Description:<\/strong> This integration allows content to be provided with a blockchain timestamp to prove its authenticity and strengthen trust in your content.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate WordProof.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IndexNow\"><\/span>IndexNow<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Immediate indexing in search engines.<\/li>\n\n\n\n<li><strong>Description:<\/strong> IndexNow immediately informs search engines such as Bing and Yandex about changes to your website to speed up indexing.<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Go to \"SEO\" &gt; \"General\" &gt; \"Integrations\" and activate IndexNow.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Previews_Premium\"><\/span>Social Previews (Premium)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Preview of the presentation in social media.<\/li>\n\n\n\n<li><strong>Description:<\/strong> This function allows you to preview how your content will look on Facebook and Twitter before it is published.<\/li>\n\n\n\n<li><strong>Location:<\/strong> This preview is available in the Yoast SEO meta box on the edit page of each post or page.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Redirect_Manager_Premium\"><\/span>Redirect Manager (Premium)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Management of redirects.<\/li>\n\n\n\n<li><strong>Description:<\/strong> The Redirect Manager helps you to create and manage 301 redirects directly in Yoast SEO to ensure that all pages are redirected correctly.<\/li>\n\n\n\n<li><strong>Location:<\/strong> You can find this function under \"SEO\" &gt; \"Redirects\".<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Insights_Premium\"><\/span>Content Insights (Premium)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Function:<\/strong> Analysis of the content focus.<\/li>\n\n\n\n<li><strong>Description:<\/strong> Content Insights shows you the five most common words or phrases in your text so you can make sure your article is well focused.<\/li>\n\n\n\n<li><strong>Location:<\/strong> This function is available in the Yoast SEO meta box on the edit page of each post or page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Darstellung_in_den_Suchergebnissen\"><\/span><span id=\"darstellung-in-den-suchergebnissen\">Display in the search results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The correct presentation of your content in the search results is crucial in order to be recognized by the <strong>Google Core Updates<\/strong> not be negatively affected. These updates regularly re-evaluate the relevance and quality of content. With Yoast SEO, you can ensure that your snippets are engaging and informative. This increases your chances of ranking well even after a core update. Make sure to formulate your meta titles and descriptions in such a way that they match the search intentions of users and also contain the most important keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wichtige_Grundeinstellungen_Firmennamen_Standort_und_Trennzeichen\"><\/span>Important basic settings: Company name, location and separator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"994\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-994x1024.jpg\" alt=\"Tragen Sie Ihren Firmennamen ein und denken Sie daran, in irgendeiner Form Ihren Standort einzubauen, sofern dieser f\u00fcr Ihr Unternehmen wichtig ist. Das ist zum Beispiel bei Handwerksbetrieben der Fall.\" class=\"wp-image-2238\" style=\"width:497px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-980x1010.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-480x495.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 994px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Enter your company name and remember to include your location in some form if this is important for your company. This is the case, for example, with craft businesses and other local service providers. When it comes to your company logo, you should not be too frugal with the image size and upload an image file that is at least 200x200px in size; however, I would rather recommend 1024px x 1024px.<\/p>\n\n\n\n<p>You can also specify here which separator should be displayed in the browser tab when the page title is generated. I personally always use a pipe character (vertical hyphen). This setting is subject to your subjective preference. Before Yoast SEO 7.x, there was another setting at this point for the forced overwriting of title outputs. Enabling this feature could correct page title output errors (for example, duplicate output of the page name in the SEO title). This is a known issue. If you move the mouse pointer over the title of your page in the browser tab, the generated page title will be displayed after a short time. If the problem occurs on your site, you can fix it relatively easily without the need for this forced functionality, if you are confident enough:<\/p>\n\n\n\n<p>if you navigate to Design \u2192 Editor in the WordPress menu and open Header.php there. Find the line with the title elements (<code><title><\/code>) at the very beginning of the file and delete everything between <code><title><\/code> and <code><\/title><\/code>. Replace the deleted item as follows:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code class=\"\"><title><\/title><\/code><\/pre>\n\n\n\n<p>Save the file and check the result by hovering over the title of your page in the browser tab again. Test the whole thing on various subpages of your homepage, as this code change affects every single page of your website. Your page titles should now be displayed correctly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Schemaorg_und_Rich_Snippets_Mehr_Sichtbarkeit_durch_strukturierte_Daten\"><\/span>Schema.org and rich snippets: More visibility through structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An often underestimated but extremely effective area of \"presentation in search results\" is the integration of <strong>Schema.org markup<\/strong>. Schema.org allows you to tell search engines exactly how certain content on your website is structured. This can lead to so-called rich snippets, which not only make your search engine results more visually appealing, but also display valuable additional information such as ratings, prices or event details directly in the search result.<\/p>\n\n\n\n<p>Rich snippets are a great way to stand out from the competition. For example, if you run a local business, you can ensure that your address, opening hours and even customer reviews appear directly in the search results by integrating local schema markup. These optimizations can significantly increase click-through rates and give you the edge in search results.<\/p>\n\n\n\n<p>Yoast SEO takes over the automatic generation of the basic framework for the <strong>Schema markup based on the content type of your page or post<\/strong>. However, this automatic generation is only the beginning. To exploit the full potential, you should customize the schema data. This is particularly valuable if you display specific content such as recipes, events or products on your website. Yoast SEO's advanced schema settings allow you to customize the generated markup to fit your exact needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Individuelle_Anpassungen_und_strategische_Uberlegungen\"><\/span>Individual adjustments and strategic considerations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" width=\"978\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-inhaltstypen-978x1024.jpg\" alt=\"Yoast SEO - Darstellung in den Suchergebnissen - Reiter: Inhaltstypen\" class=\"wp-image-2243\" style=\"width:489px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/figure>\n\n\n\n<p>Not every page on your website is suitable for indexing. It often makes no sense to have the URLs of slider pages or system-generated pages indexed, for example. By excluding such irrelevant pages from indexing, you not only improve the clarity of your sitemap, but also the general SEO performance of your website. This targeted control helps search engines to efficiently capture the truly relevant content of your website and rank it better.<\/p>\n\n\n\n<p>You can define individual SEO titles and meta descriptions for each page or content type in Yoast SEO. If you leave these fields blank, the default templates will be used. This automatic filling is practical, but it is worth thinking specifically about suitable content for these fields before publishing a new post or page. After all, the meta data is the \"figurehead\" of your page in the search engine results, and a well-designed entry is more likely to be clicked on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimierung_und_Validierung_Ihrer_strukturierten_Daten\"><\/span>Optimization and validation of your structured data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>To ensure that your schema markup is implemented correctly, I recommend regularly using tools such as the <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Google Rich Results Testing Tool<\/a> or the <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema.org Validator<\/a> to use. These tests help you to identify and correct potential errors before they have a negative impact on your search results. By regularly checking and adjusting your structured data, you can ensure that your website is displayed optimally in the search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Einfache_Platzhalter_Titelvariablen\"><\/span>Simple placeholders (title variables)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can define the following placeholders for the automatic assignment of the correct terms in your SEO titles and SEO descriptions both globally in the SEO menu under Display in search results, as well as in the individual fields for SEO titles and descriptions in the Yoast SEO metabox in the respective page editor. You can also insert your own text at any position. <\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes lund_style\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Placeholder<\/th><th class=\"has-text-align-left\" data-align=\"left\">Description<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%date%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Date of the article\/page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%title%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Title of the post or page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%parent_title%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Title of the parent page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%sitename%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Global website name (WordPress settings)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%sitedesc%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">global page subtitle \/ WordPress tagline (subtitle)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%excerpt%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Text excerpt from article \/ page (or automatically generated if not available)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%excerpt_only%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Text excerpt of the article \/ page (without auto-generation)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%tag%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Keywords of the entry (separated by a comma)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%tag_description%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Keyword description<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%category%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Categories of the contribution (separated by a comma)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%category_description%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Description of the category<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%term_title%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Term title (e.g. for taxonomy pages of custom post types)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%term_description%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Term description<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%searchphrase%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Searched term<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%sep%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">separator, which is used in Yoast SEO or in the <code>wp_title()<\/code>day is defined.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><\/td><td class=\"has-text-align-left\" data-align=\"left\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fortgeschrittene_Platzhalter_Titelvariablen\"><\/span>Advanced placeholders (title variables)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes the placeholder variables above are not enough. For example, if you want to set up the SEO fields of a taxonomy page of an individual content type (custom post type). Or simply if you want to make further specifications.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes lund_style\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Advanced placeholders<\/th><th class=\"has-text-align-left\" data-align=\"left\">Description<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%pt_single%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Singular of the contribution type (e.g. event)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%pt_plural%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Plural form of the article type (e.g. events)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%modified%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Update date of the article \/ page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%id%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">ID of the article \/ page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%name%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Author-\"Nicename\" of the article \/ page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%user_description%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">\"Biographical information\" of the article\/page author<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%userid%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Author user ID of the article \/ page<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%currenttime%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">current time<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%currentdate%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">today's date<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%currentday%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">today<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%currentmonth%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">this month<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%currentyear%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">this year<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%page%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">current page number with context (e.g. page 2 of 4)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%pagetotal%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Current total number of pages<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code><code>%%pagenumber%%<\/code><\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Current page number<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%caption%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Caption file attachment<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%focuskw%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Focus keyword of the article<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%term404%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Page slug that caused the 404 error<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%cf_&lt;custom-field-name&gt;%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Value of a user-defined field of the article<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%ct_%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Individual taxonomy of a contribution (separated by a comma)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><code>%%ct_desc_%%<\/code><\/td><td class=\"has-text-align-left\" data-align=\"left\">Description of the individual taxonomy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Make sure that you enter your main page title, which is marked with the placeholder <code>%%sitename%%<\/code> is always placed at the end of the respective SEO title template.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"185\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/wordpress_studio_-_Google-Suche-1024x185.jpg\" alt=\"WordPress Webdesigner - lund | wordpress studio Hannover\" class=\"wp-image-2254\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/wordpress_studio_-_Google-Suche-1024x185.jpg 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/wordpress_studio_-_Google-Suche-980x177.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/wordpress_studio_-_Google-Suche-480x87.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>I took the opportunity to change my snippet for the homepage a bit. It will hopefully be updated in the Google index in the next few days (or weeks).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geben_Sie_sich_Muhe\"><\/span>Make an effort!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Take the trouble to write unique meta descriptions for each post\/page. Otherwise, only a short excerpt from the content text of the respective page or post will automatically be displayed in the search results snippet. Although you have set up a good template as standard with these instructions in Yoast SEO, I would still recommend writing individual meta descriptions in the post\/page editor if the SEO titles and descriptions automatically generated using the placeholders do not fit a page well.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote lund_style\"><blockquote><p>So the only thing that really helps is the hard way: make coffee and write and optimize meta descriptions for every single page.<\/p><cite>- a wise woman -<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"669\" height=\"222\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2016\/05\/Screenshot_43.png\" alt=\"YOAST und Visual Composer - shortcodes in Meta Beschreibung\" class=\"wp-image-884\" style=\"width:384px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2016\/05\/Screenshot_43.png 669w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2016\/05\/Screenshot_43-480x159.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 669px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>The reason for this is not only that the meta descriptions are easier to read and look nicer when written individually. The background to this is that from time to time shortcodes may have been entered in individual pages or posts in the editor window. Directly at the beginning of the actual text. Plugins such as Visual Composer, for example, which enjoys great popularity among premium theme developers and their customers, is one such candidate: it places masses of shortcodes in the editor window. Not visible to the user, because when they change something in the backend, they have switched to Visual Composer and use the beautiful Klicki Bunti interface to maintain their content. But once you switch back to the default editor - the text editor - you will see these tons of shortcodes that the VC generates and places based on your input. The same applies to any other shortcode-based page builder.<\/p>\n\n\n\n<p>If you have not created an individual meta description for a content or post page generated entirely in the VC Editor, YOAST tries to make sense of these many shortcodes and generates a corresponding meta description. The result is something like what you see in the screenshot above. This behavior is <a href=\"https:\/\/github.com\/Yoast\/wordpress-seo\/issues\/3360\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">already known by Yoast<\/a> and is said to have been fixed since Yoast 3.1. However, on May 7, 2016, I had to deal with a customer's WP website, where a Visual Composer in the latest version at the time (after the aforementioned patch) was pre-installed together with a theme, Yoast 3.1.3 and WordPress 4.5 was used. And this problem also continued to occur here. However, the shortcodes are not displayed in plain text in the meta description, but Yoast converted them into a kind of endless jumble of characters. And this is also undesirable.<br>However, this bug has now been fixed because the Metabox works differently today than it did back then.<\/p>\n\n\n\n<p>In 2019, a similar bug was found with the Site Origin Builder. There is still one <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/github.com\/Yoast\/wordpress-seo\/issues\/12226\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">open case on Github<\/a>. What you need to understand here, however, is that this is not what Google (or any other search engine) will later display in their search results pages. This is just a local preview, which is a bit buggy in some page setups (currently in combination with the Site Origin Builder). This is why the bug is also marked with a \u201cminor bug\u201d tag on Github, because the real snippets generated by Google remain unaffected by this local view.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1000\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-inhaltstypen-optionen-1024x1000.jpg\" alt=\"Yoast SEO - Optionen f\u00fcr einzelne Inhaltstypen\" class=\"wp-image-2270\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-inhaltstypen-optionen-1024x1000.jpg 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-inhaltstypen-optionen-980x957.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-inhaltstypen-optionen-480x469.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>If you also use the variables listed in the figure above for your settings, the page\/post title will be used as the SEO title and your main page title will always be appended at the end - unless you define an individual SEO title in the SEO section under \"Edit page\" or \"Edit post\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Darstellung_in_den_Suchergebnissen-2\"><\/span>Display in the search results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you deactivate the display in the search results, you specify that this content type should not be listed in the search engine index (noindex) and should also not appear in your sitemap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Datum_in_der_Schnipsel-Vorschau_Code-Snippet\"><\/span>Date in the snippet preview (code snippet)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you activate this, the publication date of the respective content type will be displayed in the search engine results. This setting should be used with caution, as the content on your homepage may appear outdated over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_SEO_Meta_Box\"><\/span>Yoast SEO Meta Box<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deactivate this function for each content type if you want to hide the Yoast SEO optimization area in the edit window of the respective content type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reiter_Taxonomien\"><\/span>Tab: Taxonomies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By partially entering in the section illuminated placeholders such as <code>%cat<\/code> will pop up a list from which you can select the appropriate placeholder by clicking on it. This then creates a \u201cpurple\u201d Yoast placeholder tag.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"996\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-taxonomien-optionen-996x1024.jpg\" alt=\"Yoast SEO Taxonomien\" class=\"wp-image-2272\" style=\"width:498px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-taxonomien-optionen-980x1007.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-taxonomien-optionen-480x493.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 996px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>For example, I set my keyword archive pages so that they are not indexed by search engines. This prevents <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sanctions due to duplicated content<\/a> (\"<a title=\"to the Google article\" href=\"https:\/\/webmasters.googleblog.com\/2008\/09\/demystifying-duplicate-content-penalty.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">duplicate content penalties<\/a>\")<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Option_Kategorie-URLs\"><\/span>Option: Category URLs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>By default, WordPress includes the word \"category\" in the permalink structure of your blog posts. As soon as you call up a post category, this setting will remove this unsightly link addition. An automatically generated link such as <code>https:\/\/www.saskialund.de\/category\/news<\/code> will look like this instead: <code>https:\/\/www.saskialund.de\/news<\/code><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reiter_Archive\"><\/span>Tab: Archives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the Archives tab, you can set whether author or date archives should be activated across the board or not. Think carefully about what makes sense for your website. You may damage the output of your calendar or event plugin if you deactivate the date archives. Therefore, do not deactivate the date archives if you use a type of calendar or event plugin on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"972\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-archive-972x1024.jpg\" alt=\"Yoast SEO - Darstellung in den Suchergebnissen - Archive\" class=\"wp-image-2275\" style=\"width:486px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reiter_Breadcrumbs\"><\/span><span id=\"breadcrumbs\">Tab: Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before I went live with the current design and rework of my website, I had not activated the Yoast SEO breadcrumbs in my settings, because I was using the <a href=\"https:\/\/wordpress.org\/plugins\/breadcrumb-navxt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin Breadcrumbs NavXT<\/a> for this purpose. It is very flexible to use. And can be fully customized to your own website. With the new look, I have also changed a few things under the hood and now use the Yoast breadcrumbs in a form modified with php filters.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-breadcrumbs-587x1024.jpg\" alt=\"Yoast SEO - Darstellung in den Suchergebnissen - Breadcrumbs\" class=\"wp-image-2278\" style=\"width:440px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/figure>\n\n\n\n<p>Remember that you may have to adapt the template files of your theme if the breadcrumbs are not already integrated. However, many themes already come with their own solution for breadcrumb menus. In this case too: deactivate Yoast Breadcrumbs - unless your theme explicitly supports Yoast Breadcrumbs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Was_sind_%E2%80%9EBrotkrumel%E2%80%9D_breadcrumbs\"><\/span>What are \"breadcrumbs\"?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"361\" height=\"48\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/breadcrumbs-1.png\" alt=\"Was ist ein Breadcrumbs-Men\u00fc?\" class=\"wp-image-418\" style=\"width:361px\" srcset=\"https:\/\/isla-stud.io\/wp-content\/uploads\/2015\/09\/breadcrumbs-1.png 361w, https:\/\/isla-stud.io\/wp-content\/uploads\/2015\/09\/breadcrumbs-1-300x40.png 300w\" sizes=\"(max-width: 361px) 100vw, 361px\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Breadcrumbs are the navigation text that is displayed above the page content. <\/p>\n\n\n\n<p>Adding a so-called breadcrumb menu is particularly user-friendly because it helps your site visitors and search engines to find their way around and to structure your site content.<\/p>\n\n\n\n<p>If your theme does not have its own breadcrumbs, you can add the Yoast breadcrumb php function to the following code in your theme files. To do this, you must have access to your theme files either via the file editor in WordPress or via FTP\/SSH or SFTP. Depending on the theme, the code can be placed in index.php, single.php, page.php or simply in header.php. It is important that the breadcrumb function is in a position that is within the <code>body<\/code>-tags and preferably somewhere inside or above the main content container so that they are ultimately visible. (or <a title=\"English-language instructions from Yoast on the subject of breadcrumbs\" href=\"https:\/\/yoast.com\/help\/implement-wordpress-seo-breadcrumbs\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Follow Yoast's instructions on the topic of integrating breadcrumbs<\/a>):<\/p>\n\n\n\n<pre class=\"wp-block-code lund_style\"><code class=\"\">if ( function_exists(&#039;yoast_breadcrumb&#039;) ) {\n\tyoast_breadcrumb(&#039;&lt;p id=&quot;breadcrumbs&quot;&gt;&#039;,&#039;&lt;\/p&gt;&#039;);\n}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reiter_RSS\"><\/span>Tab: RSS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your WordPress site automatically generates a so-called RSS feed. Here you can set which text should be displayed before and after each entry in your feed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"810\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-rss-1024x810.jpg\" alt=\"Yoast SEO - Darstellung in den Suchergebnissen - RSS Feed\" class=\"wp-image-2290\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-rss-980x775.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-darstellung-in-den-suchergebnissen-rss-480x380.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p><em>Before<\/em> Each contribution is displayed in your <a href=\"https:\/\/codex.wordpress.org\/WordPress_Feeds\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u2192 automatic RSS feed<\/a> the following: <br><code>%%BLOGLINK%%<br>%%BLOGDESCLINK%%<\/code><\/p>\n\n\n\n<p>And this appears <em>to<\/em> each contribution:<br> <code>%%POSTLINK%%<br>%%AUTHORLINK%%<\/code><\/p>\n\n\n\n<p>You can add or remove text here. As you wish. For example, you can download the feed at <code>https:\/\/www.ihre-domain.com\/feed\/<\/code> view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unterstutzung_fur_Mehrsprachigkeit\"><\/span>Support for multilingualism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a globally networked world, the multilingualism of a website is often essential to effectively address different target groups. Yoast SEO offers comprehensive support for multilingual websites and helps you to present and structure your content optimally in multiple languages. This functionality is particularly important for companies that operate internationally or for websites that operate in different markets.<\/p>\n\n\n\n<p>Yoast SEO works seamlessly with the leading multilingual plugins such as <strong>Polylong<\/strong>, <strong>TranslatePress<\/strong>, <strong>MultilingualPress<\/strong> and <strong>WPML<\/strong> together. Depending on the use case and requirements profile, I usually recommend one of these solutions to my customers, although based on my experience I would advise against using WPML. Nevertheless, for the sake of completeness, the WPML integration should also be discussed here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_Mehrsprachigkeit_fur_SEO_wichtig_ist\"><\/span>Why multilingualism is important for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Providing content in multiple languages not only opens up new markets for you, but also significantly improves the user experience. Search engines like Google prefer websites that are tailored to the needs of their users, and this includes providing content in the user's native language. A well-structured, multilingual website can significantly increase your visibility in local search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Die_richtige_Mehrsprachigkeitslosung_fur_Ihre_Website\"><\/span>The right multilingual solution for your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polylang-Integration\"><\/span>Polylang integration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Polylang is one of my favorite solutions for multilingual WordPress websites. It offers seamless integration with Yoast SEO and allows you to configure SEO settings for each language separately. Polylang scores with its ease of use and the ability to customize each language version of your content without having to worry about technical complications. It is particularly suitable for websites that require a clear and simple structure without sacrificing flexibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TranslatePress-Integration\"><\/span>TranslatePress integration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>TranslatePress offers a particularly user-friendly solution when it comes to translating your website directly in the frontend. This is particularly beneficial for websites that use complex layouts and a lot of visual content, as all changes are visible in real time. The integration with Yoast SEO ensures that all SEO settings for each language version can be adjusted directly during translation. TranslatePress is ideal for users who want to have direct and visual control over the translation of their website without sacrificing the powerful SEO features of Yoast.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MultilingualPress-Integration\"><\/span>MultilingualPress integration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>For complex or extensive websites based on multisite installations, I recommend MultilingualPress. This plugin creates a separate site for each language within a multisite installation, which enables clean and separate management of the language versions. Yoast SEO fully supports MultilingualPress, so you can make individual SEO settings for each site and therefore for each language version. This solution is particularly beneficial if your website has very different content and requirements in the different language versions and you need maximum flexibility and control.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WPML-Integration\"><\/span>WPML integration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Although I do not recommend WPML due to various technical and administrative challenges, it is still a widely used solution for managing multilingual websites. Yoast SEO's integration with WPML makes it possible to synchronize SEO settings for each language version of your website. Below are some sticking points that are fraught with problems:<\/p>\n\n\n\n<p><strong>Meta data management:<\/strong><br>With WPML, you can define the meta data for each language individually. This includes SEO titles, meta descriptions and other SEO-relevant settings. However, managing this data via WPML can be complex and error-prone, especially for large websites.<\/p>\n\n\n\n<p><strong>Hreflang tags and sitemaps:<\/strong><br>WPML supports the automatic implementation of hreflang tags, which ensure that search engines display the correct language version of your content. The sitemaps are also adapted accordingly to display the different language versions correctly. Nevertheless, problems may occur during implementation that require additional manual control.<\/p>\n\n\n\n<p><strong>Performance and compatibility issues:<\/strong><br>One of the main reasons I advise against WPML is the frequent performance issues. WPML tends to increase website load times, which can negatively impact user experience and search engine rankings. In addition, compatibility issues with other plugins and themes are not uncommon, which makes managing your website unnecessarily difficult.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technische_Aspekte_der_Mehrsprachigkeit\"><\/span>Technical aspects of multilingualism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to the simple translation of your content, there are some technical aspects that should be taken into particular consideration when it comes to multilingualism:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflang-Tags\"><\/span>Hreflang tags<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hreflang tags are an essential element in the optimization of multilingual websites. These tags signal to search engines which language version of a page is intended for which region. Yoast SEO automatically takes care of implementing these hreflang tags so that search engines can display the correct language version of your content. However, it is advisable to check these settings regularly to ensure that they are applied correctly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sitemap-Anpassungen\"><\/span>Sitemap customizations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If your website is available in multiple languages, the sitemap should also be adapted accordingly. Yoast SEO automatically generates separate sitemaps for each language version of your website so that search engines can index the content correctly. This ensures that each language version of your website is optimally displayed in the search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_fur_die_mehrsprachige_SEO\"><\/span>Best practices for multilingual SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In order to exploit the full potential of your multilingual website, you should observe the following best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Individual metadata for each language:<\/strong><br>Make sure that the meta titles and meta descriptions are customized for each language version of your content. Do not simply use an automatic translation, but make sure that the texts are formulated in an appealing and culturally appropriate way in each language.<\/li>\n\n\n\n<li><strong>Keyword research for every market:<\/strong><br>Keyword research should be carried out separately for each language and each market. What works in one market may not necessarily be successful in another. Use local keyword tools to find the most relevant search terms for each language version.<\/li>\n\n\n\n<li><strong>Optimize internal linking:<\/strong><br>Make sure that the internal linking between the different language versions of your website is well structured. This helps search engines to understand the relationship between the different language versions and improves the user experience.<\/li>\n\n\n\n<li><strong>Cultural adaptations:<\/strong><br>Take cultural differences into account when creating your content. What works well in one country may not work as well in another. Adapt your content to the cultural characteristics of the respective target markets to achieve the best results.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_Mehrsprachigkeit_als_Wettbewerbsvorteil\"><\/span>Conclusion: Multilingualism as a competitive advantage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A well-optimized, multilingual website is not only a sign of professionalism, but can also be a decisive competitive advantage. By seamlessly integrating Yoast SEO with Polylang, TranslatePress and MultilingualPress, you can ensure that your SEO efforts are equally effective in all languages. WPML, on the other hand, although widely used, comes with potential drawbacks that can affect the performance and usability of your website. Take advantage of the opportunities offered by Yoast SEO to optimize your content for a global audience and perform well in search results across all relevant markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social\"><\/span><span id=\"social\">Social<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you fill in the Yoast Social settings, you help Google to recognize your connection to social media platforms such as Facebook, Twitter, Pinterest or YouTube. These settings format your page content so that it appears neatly in <a href=\"https:\/\/developers.google.com\/+\/web\/snippet\/?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search engines <strong>and<\/strong> social networks<\/a> are displayed. Yoast SEO uses the following tools for this: <a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/opengraph\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook Open Graph<\/a> and <a href=\"https:\/\/developer.twitter.com\/en\/docs\/tweets\/optimize-with-cards\/guides\/getting-started\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Twitter Cards<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"927\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-social-konten-1024x927.jpg\" alt=\"Yoast SEO - Social - Konten\" class=\"wp-image-2296\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-social-konten-1024x927.jpg 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-social-konten-980x887.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-social-konten-480x435.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>To link to Pinterest, you must <a href=\"https:\/\/help.pinterest.com\/de\/articles\/confirm-your-website\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">some additional steps for verification<\/a> carry out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Vorschau\"><\/span>Social media preview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social Media Preview is another powerful feature of Yoast SEO that helps you optimize your content not only for search engines, but also for social networks. In times where social media is an essential part of online presence, this feature plays a crucial role in how your content is perceived on networks like Facebook, Twitter and LinkedIn. In this section, I will show you how you can use the social media preview to optimize your posts and pages for social networks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_ist_die_Social_Media_Vorschau_wichtig\"><\/span>Why is the social media preview important?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When your content is shared on social media, first impressions are crucial. An appealing preview image, a well-written title and a meaningful description can make the difference between users clicking on your link or scrolling further. The social media preview in Yoast SEO allows you to see exactly how your content will appear on different platforms and gives you the option to customize this display.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funktionen_der_Social_Media_Vorschau\"><\/span>Functions of the social media preview<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You can use the social media preview to make specific settings for various social networks:<\/p>\n\n\n\n<p><strong>1. customization of title, description and image for Facebook and Twitter:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook preview:<\/strong><br>You can customize the title, description and preview image that is displayed when your content is shared on Facebook. This gives you the opportunity to create a targeted version of your content that is tailored to the preferences and expectations of Facebook users.<\/li>\n\n\n\n<li><strong>Twitter preview:<\/strong><br>Similar to Facebook, you can also make specific settings for Twitter. Here you can also customize the title, description and image that is displayed when someone shares your content on Twitter.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. automatic suggestions and manual adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic settings:<\/strong><br>If you do not make any special adjustments, Yoast SEO automatically uses the SEO title and meta description of your content as well as the featured image as a preview for social networks. These default settings are often sufficient, but specific adjustments may be useful for important content or campaigns.<\/li>\n\n\n\n<li><strong>Manual adjustments:<\/strong><br>You have the option of overwriting the automatic suggestions and making manual adjustments at any time. This is particularly useful if you want to create different versions of the content for different platforms or if certain images and texts work better on one social network than on another.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. open graph and Twitter Cards:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Graph (OG) tags:<\/strong><br>Yoast SEO supports the use of Open Graph tags, which are used by Facebook and other social networks to control the display of your content. Through the targeted use of these tags, you can ensure that your content is displayed exactly as you want it to be.<\/li>\n\n\n\n<li><strong>Twitter Cards:<\/strong><br>Similar to the Open Graph tags for Facebook, Twitter Cards use special meta tags to determine how your content is displayed on Twitter. Yoast SEO allows you to set and optimize these tags so that your tweets with shared content stand out.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_nutzen_Sie_die_Social_Media_Vorschau_optimal\"><\/span>How do you use the social media preview optimally?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>To use Yoast SEO's social media preview effectively, you should consider the following best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted customization for different networks:<\/strong><br>Think about which target group you want to reach on which social networks and adapt your preview content accordingly. Facebook users, for example, often react positively to emotional or visually appealing images, while concise and informative texts are more important on Twitter.<\/li>\n\n\n\n<li><strong>Use of high-quality images:<\/strong><br>Make sure that the preview images you choose for your content are of high quality and meet the recommended size and resolution of the respective platform. A blurry or inappropriate image can cost potential clicks.<\/li>\n\n\n\n<li><strong>Consistent brand message:<\/strong><br>While customizing content for different platforms, make sure that your brand message remains consistent. All titles, descriptions and images should reflect the values and image of your brand.<\/li>\n\n\n\n<li><strong>Testing and optimization:<\/strong><br>Use Yoast SEO's preview feature to see how your content will look on different platforms and make adjustments as needed. Test different versions to find out which combination works best.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_Maximieren_Sie_Ihre_Reichweite_auf_Social_Media\"><\/span>Conclusion: Maximize your reach on social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yoast SEO's social media preview is an indispensable tool when it comes to successfully presenting your content on social networks. By customizing the title, description and image, you can ensure that your posts and pages are shown to their best advantage and achieve the best possible reach. By using this function effectively, you not only increase the visibility of your content, but also the interaction and engagement of your target group.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weiterfuhrende_Ressourcen_zum_Thema_SEO_fur_Social_Media\"><\/span>Further resources on the topic of SEO for social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yoast.com\/social-media-previews\/\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Yoast SEO: How to make the most of the social media preview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/buffer.com\/library\/social-media-images\/\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Buffer: Best practices for social media visuals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Hootsuite: Guide to optimizing social media posts<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wordproof-info\"><span class=\"ez-toc-section\" id=\"Verbindung_zu_WordProof\"><\/span>Connection to WordProof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At a time when trust and transparency on the Internet are becoming increasingly important, the integration of <strong>WordProof<\/strong> in Yoast SEO is a groundbreaking way to strengthen the authenticity of your content. WordProof allows you to timestamp your content based on the blockchain. This not only helps you to prove the integrity of your content, but also to gain the trust of your users and search engines.<\/p>\n\n\n\n<p>Yoast SEO supports this integration seamlessly and offers you the opportunity to further optimize your SEO strategy by using WordProof. In this section, I'll show you how you can use this connection to make your website even more trustworthy and future-proof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_die_Verbindung_zu_WordProof_wichtig_ist\"><\/span>Why the connection to WordProof is important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The internet is increasingly flooded with content, and it is becoming more and more difficult to distinguish trustworthy sources from less reputable ones. WordProof helps you to prove the authenticity of your content by setting an immutable timestamp on the blockchain. This can be particularly useful to avoid copyright disputes, strengthen the credibility of your website and be recognized as a trustworthy source in search engines.<\/p>\n\n\n\n<p>Google and other search engines are placing more and more emphasis on trust signals, and a verifiable timestamp can be one such signal that makes your content even more valuable in the eyes of search engines and users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_funktioniert_die_WordProof-Integration\"><\/span>How does the WordProof integration work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Set timestamp:<\/strong><br>The integration of WordProof in Yoast SEO allows you to create a timestamp for each published post or page. This timestamp is saved on the blockchain and is unchangeable. This allows you to prove that your content was published or updated at a specific time and has not been tampered with since.<\/p>\n\n\n\n<p><strong>Representation of the time stamp:<\/strong><br>WordProof offers the option of displaying the timestamp visibly on your website so that your visitors can see that the content is authentic and up-to-date. This transparency can significantly increase trust in your brand and your content.<\/p>\n\n\n\n<p><strong>Trust signals for search engines:<\/strong><br>By integrating WordProof into Yoast SEO, you send strong trust signals to search engines. Content that is demonstrably authentic and unaltered can be given preferential treatment by search engines as it enjoys higher credibility. This can have a positive impact on your ranking, especially in an increasingly competitive online environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_fur_die_Nutzung_von_WordProof_mit_Yoast_SEO\"><\/span>Best practices for using WordProof with Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To exploit the full potential of WordProof integration, you should observe the following best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set regular time stamps:<\/strong><br>Make sure that you regularly set timestamps for all important content. This is especially true for pages that are updated frequently, such as blog posts or news articles. The timestamp should be updated every time you make significant changes to a piece of content.<\/li>\n\n\n\n<li><strong>Make timestamps visible:<\/strong><br>Use the option of displaying the timestamp visibly on your website. This increases transparency and strengthens the trust of your users. It shows that you are open about the topicality and authenticity of your content.<\/li>\n\n\n\n<li><strong>Communicate your trust strategy:<\/strong><br>Let your visitors know why you use WordProof and how this is to their advantage. Explain that your content is secured by blockchain technology and that you take the integrity of your website seriously.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technische_Aspekte_der_WordProof-Integration\"><\/span>Technical aspects of WordProof integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Implementation in Yoast SEO:<\/strong><br>Connecting WordProof to Yoast SEO is easy and requires only a few steps. Once the WordProof plugin is installed and set up, you can manage it directly from the Yoast SEO dashboard. This allows for seamless integration into your existing SEO strategy.<\/p>\n\n\n\n<p><strong>Linking with the blockchain:<\/strong><br>WordProof uses blockchain technology to secure your content. This requires a connection to a supported blockchain platform that stores the timestamps. The integration with Yoast SEO ensures that these processes run in the background without the need for additional technical knowledge.<\/p>\n\n\n\n<p><strong>Compatibility with existing plugins:<\/strong><br>WordProof is compatible with most common WordPress plugins, including caching plugins and security solutions. This ensures that the integration works smoothly and that there are no conflicts with your existing website configuration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_WordProof_als_Vertrauensverstarker\"><\/span>Conclusion: WordProof as a confidence booster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The integration of WordProof into Yoast SEO offers you a unique opportunity to increase trust in your content and support your SEO efforts at the same time. By using blockchain-based timestamps, you can prove the authenticity of your content and position yourself as a trustworthy source in search results. At a time when credibility is becoming increasingly important online, WordProof can be a crucial factor in the success of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_Unterstutzung\"><\/span>Core Web Vitals support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Core Web Vitals are a set of metrics introduced by Google that measure the user experience on a website. They play an increasingly important role in search engine rankings as they directly evaluate the loading speed, responsiveness and visual stability of a page. Yoast SEO does not offer a direct setting for Core Web Vitals, but supports the optimization of these metrics through various features and integrations that can be embedded into your SEO strategy. In this section, I'll show you how you can use Yoast SEO to improve your website's Core Web Vitals to boost performance in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_die_Core_Web_Vitals_wichtig_sind\"><\/span>Why the Core Web Vitals are important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google has integrated the Core Web Vitals as central metrics in its ranking algorithm to evaluate the quality of the user experience on websites. The three most important metrics are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Largest Contentful Paint (LCP):<\/strong> Measures the loading time of the largest visible block of content on a page. A good LCP rating is less than 2.5 seconds.<\/li>\n\n\n\n<li><strong>First Input Delay (FID):<\/strong> Measures the time it takes for the page to respond to the first user interaction. An FID of less than 100 milliseconds is considered good.<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS):<\/strong> Evaluates the visual stability of a page by measuring how often visible elements shift during loading. A CLS value below 0.1 is optimal.<\/li>\n<\/ul>\n\n\n\n<p>Improving these metrics not only leads to a better user experience, but can also significantly improve your SEO performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_Yoast_SEO_bei_der_Optimierung_der_Core_Web_Vitals_unterstutzt\"><\/span>How Yoast SEO supports the optimization of Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While Yoast SEO doesn't offer direct control over Core Web Vitals, the plugin helps you optimize your site's structure and content to help improve these metrics. Here are some ways you can use Yoast SEO to improve your Core Web Vitals:<\/p>\n\n\n\n<p><strong>Optimization of content and media:<\/strong><br>Yoast SEO helps you to structure your content so that it loads efficiently. This includes optimizing images and other media elements, which are often the main cause of poor LCP scores. Make sure you use Yoast SEO's recommended image sizes and formats to minimize load times.<\/p>\n\n\n\n<p><strong>Structured data and schema markup:<\/strong><br>By implementing structured data and schema markup with Yoast SEO, search engines can interpret the content of your site faster. This can indirectly help the most important content to load faster, which has a positive impact on the LCP metric.<\/p>\n\n\n\n<p><strong>Avoid unnecessary scripts and plugins:<\/strong><br>Yoast SEO helps you to reduce the number of plugins and scripts used on your website. A well-optimized website should only use the most necessary plugins to avoid unnecessary loading times. This has a direct impact on FID and CLS, as fewer external resources need to be loaded.<\/p>\n\n\n\n<p><strong>Mobile friendliness and responsive design:<\/strong><br>Yoast SEO provides insights and recommendations to improve the mobile-friendliness of your website. Since Core Web Vitals are also geared towards mobile devices, responsive design is crucial. Yoast SEO helps you to ensure that your website performs well on all devices, improving the CLS metric in particular.<\/p>\n\n\n\n<p><strong><a href=\"#integrationen-in-yoast\" data-type=\"internal\" data-id=\"#integrationen-in-yoast\">Integration with external tools<\/a>:<\/strong><br>Yoast SEO integrates seamlessly with Google Search Console and other analytics tools that provide detailed reports on your Core Web Vitals. You can use these reports to make targeted improvements. Yoast SEO helps you take the right actions based on this data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_fur_die_Optimierung_der_Core_Web_Vitals_mit_Yoast_SEO\"><\/span>Best practices for optimizing core web vitals with Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To get the most out of Yoast SEO and improve your Core Web Vitals, consider the following best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular review of the Core Web Vitals:<\/strong><br>Use tools such as Google PageSpeed Insights or the Google Search Console to regularly check the performance of your Core Web Vitals. Make sure you implement the recommendations for improving these metrics.<\/li>\n\n\n\n<li><strong>Optimize images and media:<\/strong><br>Use Yoast SEO's recommended image formats and sizes to optimize load times. Consider using lazy loading to load images only when they become visible, which improves LCP metrics.<\/li>\n\n\n\n<li><strong>Minimization of resources:<\/strong><br>Reduce the number of plugins used and make sure that all scripts used are optimized. Remove unnecessary scripts that could increase the loading time and keep your website as lean as possible.<\/li>\n\n\n\n<li><strong>Mobile optimization:<\/strong><br>Make sure your website works just as well on mobile devices as it does on desktop computers. Good mobile optimization not only improves the user experience, but also the core web vitals.<\/li>\n\n\n\n<li><strong>Continuous improvement:<\/strong><br>Core Web Vitals are not a static metric. Google continuously adjusts its requirements, which is why it's important to work on optimizing your website regularly. Yoast SEO provides a solid foundation on which you can build your SEO and Core Web Vitals optimizations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integration_von_Core_Web_Vitals_in_die_SEO-Strategie\"><\/span>Integration of Core Web Vitals into the SEO strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Performance monitoring:<\/strong><br>Rely on regular monitoring of your website's performance using Google Lighthouse or other appropriate tools that give you detailed insights into the Core Web Vitals. This data should then be incorporated into the continuous improvement of your website performance.<\/p>\n\n\n\n<p><strong>Optimization through caching and content delivery networks (CDNs):<\/strong><br>Consider using caching plugins and CDNs to improve the loading speed of your website. These tools help deliver your website's content to the user faster, which has a positive impact on the LCP metric.<\/p>\n\n\n\n<p><strong>Code optimization:<\/strong><br>Minimize HTML, CSS and JavaScript to reduce loading times. Yoast SEO can be used in combination with suitable tools such as Autoptimize or WP Rocket to optimize the code of your website and thus improve the Core Web Vitals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fazit_Core_Web_Vitals_als_Schlussel_zur_besseren_SEO\"><\/span>Conclusion: Core Web Vitals as the key to better SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Core Web Vitals play a crucial role in modern SEO. By integrating Yoast SEO into your website optimization strategy, you can ensure that your content is not only strong in terms of content, but also technically compliant with current requirements. By implementing the best practices of Yoast SEO in combination with the optimization of Core Web Vitals, you can create a user-friendly, fast and stable website that impresses both users and search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Werkzeuge\"><\/span><span id=\"werkzeuge\">Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Under SEO \u2192 Tools you will find the practical toolbox from Yoast SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-1024x858.jpg\" alt=\"Yoast SEO Werkzeuge\" class=\"wp-image-2299\" style=\"width:512px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-980x821.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-480x402.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Import_und_Export\"><\/span>Import and export<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can use the import\/export module to export your Yoast SEO settings (e.g. as a backup or for use on your other WordPress sites) or import them. For example, you could simply import the settings I recommend into your Yoast SEO and save yourself the work of configuring them. You can find out how to do this <a href=\"#optimal\">\u2192 here<\/a>!<\/p>\n\n\n\n<p>Yoast SEO Premium also allows you to easily import existing redirects: e.g. from the .htaccess file, from a .csv file or from other plugins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Datei-Editor\"><\/span>File editor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here you can easily edit your robots.txt and, if available, your .htaccess.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sammelbearbeitung\"><\/span>Collective processing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mass editing allows you to view and edit the meta descriptions and SEO titles of all available pages and posts on your website at a glance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-sammelbearbeitung-1024x636.jpg\" alt=\"Yoast SEO Massenbearbeitung - Sammelbearbeitung\" class=\"wp-image-2300\" style=\"width:768px\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-sammelbearbeitung-980x609.jpg 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-werkzeuge-sammelbearbeitung-480x298.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><\/figure>\n\n\n\n<p>Your SEO titles and meta descriptions are the flagship of your website. After all, they appear in the search results of search engine services and are therefore the first thing a potential visitor sees of your website - before they even visit it. It is therefore highly recommended to maintain them well and carefully. Include the main keyword of the respective page\/post in the description.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Premium\"><\/span><span id=\"erweiterungen\">Premium<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the \"Premium\" section you will find an overview of all available <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/yoast.com\/wordpress\/plugins\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO extensions<\/a>. These are premium (paid) plugins that fulfill special SEO requirements:<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"2306\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-video-1024x536.png\" alt=\"Yoast SEO News Addon\" class=\"wp-image-2306\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-video-1024x536.png 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-video-980x513.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-video-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/video-seo\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Video SEO for WordPress<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"2305\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-local-seo-1024x536.png\" alt=\"Yoast Local SEO\" class=\"wp-image-2305\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-local-seo-1024x536.png 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-local-seo-980x513.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-local-seo-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/local-seo\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Local SEO for WordPress<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"2304\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-news-1024x536.png\" alt=\"Yoast SEO News\" class=\"wp-image-2304\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-news-1024x536.png 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-news-980x513.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-news-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/news-seo\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">News SEO for WordPress<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"2303\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-woocommerce-1024x536.png\" alt=\"Yoast SEO for WooCommerce\" class=\"wp-image-2303\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-woocommerce-1024x536.png 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-woocommerce-980x513.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-woocommerce-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/yoast-woocommerce-seo\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">SEO for WooCommerce<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"2307\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-premium-1024x536.png\" alt=\"Yoast SEO Premium\" class=\"wp-image-2307\" srcset=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-premium-1024x536.png 1024w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-premium-980x513.png 980w, https:\/\/www.saskialund.de\/wp-content\/uploads\/2015\/09\/yoast-seo-premium-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Yoast SEO Premium<\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>In case anyone is wondering, I have absolutely nothing to do with the Yoast company and am not paid by Yoast to update this article regularly for 5 years. I do this in my spare time because I enjoy it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimale_Start-Einstellungen_einfach_importieren\"><\/span><span id=\"optimal\">Simply import optimal start settings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Set up YOAST SEO completely with the help of these instructions. This is the best way to get to know all the functions and features of the plugin. It is better not to import prefabricated settings text data unseen!<\/p>\n\n\n\n<p>You will still have to do some hard work anyway. The settings are the least of the problems:<\/p>\n\n\n\n<ul class=\"wp-block-list fa-ul\">\n<li><i class=\"fa-li fas fa-check\"><\/i> SEO \u2192 Display in search results \u2192 Enter company information and set up the corresponding links in the \"Webmaster Tools\" tab. (<a href=\"#darstellung-in-den-suchergebnissen\">\u2192 Instructions above<\/a>)<\/li>\n\n\n\n<li><i class=\"fa-li fas fa-check\"><\/i> <a href=\"#darstellung-in-den-suchergebnissen\">Enter title and metas<\/a><\/li>\n\n\n\n<li><i class=\"fa-li fas fa-check\"><\/i> <a href=\"#social\">Link your social networks<\/a><\/li>\n\n\n\n<li><i class=\"fa-li fas fa-check\"><\/i> <a href=\"#breadcrumbs\">Activate breadcrumbs<\/a> \u2192 Anchor text for the start page (use your page name)<\/li>\n<\/ul>\n\n\n\n<p>... and of course the optimization of each individual post and each individual page in the corresponding editing window. With the installation of Yoast SEO, an SEO box has been implemented there, which you can use to define the focus keyword (focus keyword \/ focus keyphrase) and optimize your post accordingly. Use the instructions in the Page analysis tab to prepare the content for SEO!<\/p>\n\n\n\n<p>Further useful background information and basic knowledge as well as knowledge for advanced users can be found under the following links:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/developers.google.com\/search\/blog\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/blog\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Google Search Central Blog<\/a>:<\/strong> for the latest updates and best practices from Google.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/moz.com\/blog\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/moz.com\/blog\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Moz Blog<\/a>:<\/strong> for deeper insights into SEO strategies and trends.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Ahrefs Blog<\/a>:<\/strong> for comprehensive SEO guides and advanced techniques.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/developer.yoast.com\/blog\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">Yoast Developer Blog<\/a>:<\/strong> for technical details on the latest plugin updates and their application.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vertrauen_ist_gut_Kontrolle_ist_besser\"><\/span>Trust is good, control is better.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><a href=\"https:\/\/www.seobility.net\/de\/?px=2&amp;a_aid=5c34dfc1df1d9&amp;a_bid=6cbe5c46\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.saskialund.de\/wp-content\/uploads\/2019\/01\/6cbe5c46.png\" alt=\"seobility zur On PAge Suchmaschinenoptimierung nutzen\" class=\"wp-image-1306\" style=\"width:150px\" data-no-translation=\"\" data-no-auto-translation=\"\"\/><\/a><figcaption class=\"wp-element-caption\">Advertising \ud83d\ude09<\/figcaption><\/figure>\n\n\n\n<p>With the online tool seobility, you can put your own website through its paces in terms of SEO. Valuable insights can be gained even with a free user account. Yoast SEO offers numerous tools to enable good on-page SEO on your WordPress website, but ultimately there are many other \u201clittle things\u201d that actually make up good search engine optimization.<\/p>\n\n\n\n<p>The seobility Crawler helps you to find exactly these little things and errors with practical tips and provides you with useful suggestions for improvement. <a href=\"https:\/\/www.seobility.net\/de\/?px=2&amp;a_aid=5c34dfc1df1d9&amp;a_bid=6cbe5c46\" target=\"_blank\" rel=\"noreferrer noopener\">Try out seobility SEO Crawler<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haben_Sie_noch_Fragen\"><\/span>Do you have any questions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, the Yoast SEO plugin is extensive and YES, there really is a lot to adjust. All the texts for titles and descriptions alone... there is a risk that you will postpone the whole thing until tomorrow and let SEO be SEO. But don't do that, because the extra work is worth it!<\/p>\n\n\n\n<p>At the end of the day, you want to use your webshop, your blog or even your homepage with blog <strong>and<\/strong> Webshop \"sell\" something in one form or another. Either an image, your services or your products, or everything at once.<\/p>\n\n\n\n<p>Please share this article on your Facebook page, Twitter, Google+ or another social platform of your choice. Below you will find the share buttons. Sharing is quick and easy and I would really appreciate it.<\/p>\n\n\n\n<div class=\"wp-block-columns blindhelper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\t\t\t<div id=\"rank-math-rich-snippet-wrapper\" class=\"\">\n\n\t\t\t\t\t\t<h5 class=\"rank-math-title\"><span class=\"ez-toc-section\" id=\"Yoast_SEO_Anleitung_%E2%80%A2_Tipps_Guide_fur_bestes_Setup\"><\/span>Yoast SEO guide - Tips &amp; guide for the best setup<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\t\t\t\t<div class=\"rank-math-review-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/isla-stud.io\/wp-content\/uploads\/2018\/02\/yoast-seo-anleitung-300x97.png\" alt=\"\" data-no-translation=\"\" data-no-auto-translation=\"\">\n\t\t<\/div>\n\t\t<div class=\"rank-math-review-data\">\n\n\t\t\t<p>Yoast SEO Plugin : Step-by-step guide to optimal configuration. Tips &amp; guide for the best setup and ranking with WordPress.<\/p>\n\t\t\n\t\t\t<p>\n\t\t\t<strong>Course Provider: <\/strong>\n\t\t\tPerson\t\t<\/p>\n\t\t\n\t\t\t<p>\n\t\t\t<strong>Course Provider Name: <\/strong>\n\t\t\tSaskia Teichmann\t\t<\/p>\n\t\t\n\t\t\t<p>\n\t\t\t<strong>Course Provider URL: <\/strong>\n\t\t\thttps:\/\/www.saskialund.de\/\t\t<\/p>\n\t\t\n\t\t\t<p>\n\t\t\t<strong>Course Mode: <\/strong>\n\t\t\tOnline\t\t<\/p>\n\t\t\n\t\t\t<p>\n\t\t\t<strong>Course Workload: <\/strong>\n\t\t\tPT03H\t\t<\/p>\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\t<p>\n\t\t\t<strong>Course Type: <\/strong>\n\t\t\tFree\t\t<\/p>\n\t\t\n\t\n\t\n\t\n<\/div>\n\n\t\t\t<\/div>\n\t\t\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Sincerely<br>Saskia Teichmann<\/p>","protected":false},"excerpt":{"rendered":"<p>Yoast SEO Guide 2024 - Tips &amp; Guide for Best Setup - Yoast SEO and RankMath are powerful SEO plugins for WordPress. With new features such as support for SEMrush, IndexNow and optimized Core Web Vitals, Yoast SEO offers extensive possibilities to optimize your website for search engines. This updated guide will show you step-by-step how to configure Yoast SEO version 23.x to unlock its full potential and get your website to the top of the search results.<\/p>","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[647,19,13],"tags":[28,29,30,31,32,33],"dipi_cpt_category":[],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yoast-seo","category-howtos-anleitungen","category-ratgeber","tag-guide","tag-howto","tag-optimale-einstellungen","tag-seo","tag-suchmaschinenoptimierung","tag-yoast-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":26,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":3262,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/371\/revisions\/3262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/media\/1057"}],"wp:attachment":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/tags?post=371"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}