{"id":3064,"date":"2023-09-05T19:41:46","date_gmt":"2023-09-05T17:41:46","guid":{"rendered":"https:\/\/www.saskialund.de\/?p=3064"},"modified":"2023-09-05T19:41:50","modified_gmt":"2023-09-05T17:41:50","slug":"why-are-backlinks-so-damn-important","status":"publish","type":"post","link":"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/","title":{"rendered":"Why are backlinks so damn important?"},"content":{"rendered":"<p>Backlinks are the backbone of search engine optimization. But before we go into detail about their importance, we need to understand how search engines like Google work. The main purpose of search engines is to provide users with the most relevant and highest quality information. And to do that, they rely heavily on backlinks.<\/p>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c292e;color:#2c292e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\" data-no-auto-translation=\"\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c292e;color:#2c292e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\" data-no-auto-translation=\"\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/#Ein_Blick_auf_Googles_Algorithmus\">A look at Google's algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/#Relevanz_und_Autoritat\">Relevance and authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/#Organischer_Traffic\">Organic traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/#Diversifizierung_und_Resilienz\">Diversification and resilience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/isla-stud.io\/en\/ratgeber\/warum-sind-backlinks-so-verdammt-wichtig\/#Quellen\">Sources<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ein_Blick_auf_Googles_Algorithmus\"><\/span>A look at Google's algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From the beginning, Google has judged the value of a website based on the quantity and quality of links pointing to it. This has been demonstrated in their groundbreaking <a href=\"https:\/\/en.wikipedia.org\/wiki\/PageRank\" target=\"_blank\" rel=\"noopener\">PageRank algorithm<\/a> clearly. This algorithm compared websites with scientific papers. The more references (backlinks) a scientific paper has, the more important it is considered to be. The situation is similar with websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevanz_und_Autoritat\"><\/span>Relevance and authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Backlinks help search engines to determine the relevance and authority of a website.<\/p>\n\n\n\n<p><strong>Example:<\/strong> Imagine you have a blog about \"vegan lifestyle\". If renowned health and nutrition sites regularly link to your blog, search engines will recognize that your content is relevant and trustworthy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organischer_Traffic\"><\/span>Organic traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A high-quality backlink is like a recommendation from another website. It not only increases your ranking in search engines, but also brings direct organic traffic.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A backlink from a popular recipe site can bring you thousands of visitors looking for vegan recipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diversifizierung_und_Resilienz\"><\/span>Diversification and resilience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With a large number of high-quality backlinks, you strengthen the resilience of your website to algorithm changes. If a backlink source loses value, you still have many other valuable links.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A link from a news website and another from a reputable blog will give your website a diverse link profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quellen\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u201cHow Google Search works.\u201d Google. <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\" target=\"_blank\" rel=\"noopener\">Link<\/a><\/li>\n\n\n\n<li>Brin, S., &amp; Page, L. (1996). \u201cThe anatomy of a large-scale hypertextual Web search engine.\u201d Computer Networks and ISDN Systems, 30(1-7), 107-117.<\/li>\n\n\n\n<li>\u201cThe value of backlinks.\u201d MOZ. <a href=\"https:\/\/moz.com\/learn\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">Link<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Why are backlinks the invisible gold of the internet? Dive into the fascinating world of Google's algorithm, traffic sources and digital authority!<\/p>","protected":false},"author":1,"featured_media":3066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,20],"tags":[31,32,17],"dipi_cpt_category":[],"class_list":["post-3064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ratgeber","category-tipps-tricks","tag-seo","tag-suchmaschinenoptimierung","tag-tipps"],"acf":[],"_links":{"self":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/3064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/comments?post=3064"}],"version-history":[{"count":5,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/3064\/revisions"}],"predecessor-version":[{"id":3071,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/posts\/3064\/revisions\/3071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/media\/3066"}],"wp:attachment":[{"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/media?parent=3064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/categories?post=3064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/tags?post=3064"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/isla-stud.io\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=3064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}