---
title: Why Are Backlinks So Damn Important? — isla Studio
url: https://isla-stud.io/ratgeber/warum-sind-backlinks-so-verdammt-wichtig/
date: 2023-09-05
---

# Why Are Backlinks So Darn Important?

Backlinks are the backbone of search engine optimization. But before we delve into their importance in detail, we need to understand how search engines like Google work. The main purpose of search engines is to provide users with the most relevant and high-quality information. And to do that, they rely heavily on backlinks.





A Look at Google’s Algorithm



From the very beginning, Google has assessed the value of a webpage based on the quantity and quality of the links pointing to it. This was evident in its groundbreaking PageRank algorithm. This algorithm compared webpages to scientific papers. The more citations (backlinks) a scientific paper has, the more important it is considered to be. The same principle applies to websites.



Relevance and Authority



Backlinks help search engines determine a website’s relevance and authority.



Example: Imagine you have a blog about „vegan lifestyles.“ If reputable health and nutrition sites regularly link to your blog, search engines recognize that your content is relevant and trustworthy.



Organic Traffic



A high-quality backlink is like a recommendation from another website. It not only boosts your search engine ranking but also drives direct organic traffic.



Example: A backlink from a popular recipe site can bring you thousands of visitors searching for vegan recipes.



Diversification and Resilience



With a variety of high-quality backlinks, you strengthen your website’s resilience against algorithm changes. If one backlink source loses value, you still have many other valuable links.



Example: A link from a news website and another from a reputable blog give your website a diverse link profile.



Sources




“How Google Search works.” Google. Link



Brin, S., & Page, L. (1996). “The anatomy of a large-scale hypertextual Web search engine.” Computer Networks and ISDN Systems, 30(1-7), 107-117.



“The Value of Backlinks.” MOZ. Link